1166 artigos publicados
Marketing
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Marketing
The Psychology of Percentages
TL;DR Percentages make proportions easier to compare, yet they can hide the people or units behind a statistic. The article uses a hypothetical group of 100 to restore that scale, while warning that a simple analogy cannot explain every part of a complex issue. Why it matters: A percentage becomes clearer when readers also know […]
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Marketing
The Blogging Blueprint
Keeping track of flash-in-the-pan blogs is as impossible as counting grains of sand at the beach. Dozens of blogs fade away in a short time because they fail to follow a formula perpetuated by successful bloggers. What sets these successful blogs apart? They follow a common blueprint for building a better blog. Starting a blog […]
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Marketing
Beer Infographics: Round Two
St. Patrick’s day is upon us and if you’re planning to observe that holiday, chances are you’ll be doing so over a pint (or… three?) of your favorite brew at your favorite Irish pub. Last year, we honored the holiday by compiling our favorite beer infographics. But let’s face it: who would complain about a […]
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Marketing
Illusions in Data Visualization
Data visualizations are effective ways for inputting information into a human’s brain, and as Visual Analytics Researcher at Tableau Software and Visual.ly advisor Robert Kosara says, visualizations are what makes our world real. But even when the people who created the visualization are being honest, we can’t always trust what our eyes are showing us. […]
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Marketing
Tying Paragraphs and Thoughts Together: Using “Furthermore” and Other Joining Words
When writing, whether you are writing something fun, a non-fiction or fiction book, a marketing project or a white paper, you don’t want your writing to sound disjointed. Using certain words to tie everything together makes your writing stand out and can help you become a skilled writer for any subject. Disjointed writing is tiresome […]
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Marketing
11 Infographics About Infographics
TL;DR Infographics about infographics reveal how visual content creators approach their own craft, offering meta-insights into design principles and effectiveness. Why it matters: Visual content processes information faster than text, making complex concepts instantly digestible through strategic design elements. The big picture: Meta infographics serve as both educational tools and industry self-reflection, covering everything from […]
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Marketing
Why D3.js is So Great for Data Visualization
TL;DR D3.js revolutionized data visualization by working seamlessly in web browsers without plugins, offering unprecedented flexibility through direct DOM manipulation and integration with HTML, CSS, and SVG standards. Why it matters: D3 bridges data and graphics perfectly, enabling creative visualizations that live anywhere on the web without technical barriers. The big picture: Released in 2011, […]
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Marketing
Visualizing a Year’s Worth of Time
2025 is here, the world didn’t end, and as always, time marches onward. Time really doesn’t have any units that are inherent to it, but we break it up into chunks so that we can describe and measure it. We get the units we use to measure it from the periodicity of the daily and […]
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Marketing
What Came First, the Chicken or the Egg?
The question of whether the chicken came before the egg, or the egg before the chicken is both familiar and seemingly unsolvable. It has even become something of an epitome for an unanswerable question, something that no one would be expected to answer. It’s the type of question that freelancers and those providing ghostwriting services […]
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Marketing
Positive Arguments and Negative Arguments
TL;DR Positive arguments and negative arguments do different work in a debate. A positive case names a criterion, supports it with facts, and reaches a conclusion; a negative case tests the other side’s premises instead of simply rejecting its conclusion. Why it matters: A claim becomes easier to assess when readers can inspect its criterion, […]