1166 artigos publicados
Marketing
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Marketing
Tips for Nightlife Writing
Writing about specific bars is more difficult than one would initially think. It’s easy to write about the first one, as well as the second and third. By about the tenth article or blog post, however, you begin to realize that a lot of the bars and clubs that you’ve been asked to write about […]
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Marketing
Logical Validity v. Soundness
The word logic is derived from the Greek word logos. Logos has several nuanced meanings, but the one with which I am presently concerned pertains to deductive argument. Logic is simply the rules by which one must abide in order to present a valid, deductive argument and nothing more. In the political environment in which […]
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Marketing
Legalizing Marijuana: 14 Infographics That Explain the Issues
Marijuana is becoming a major legislative issue in the United States. Just last week, Colorado and Washington state voted to legalize the recreational use of cannabis. With the issue coming so far into the public discourse, infographics are a good way of grabbing an overview of some of the points of view on the issue. […]
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Marketing
Writing about Relationships: The Freelance Relationship Copywriter
From casual dating to working every day with the coworkers, daily life includes navigating relationships. While many relationships remain positive, everyone encounters occasional bumps in the road. Minor misunderstandings and major disagreements can blow up and ruin an otherwise beneficial relationship. Freelance relationships copywriters address common issues and provide workable solutions that help restore friendships […]
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Marketing
Writing from Personal Experience: Today’s Self-Help Writers
For anyone starting a writing career, the first bit of advice they receive is to pick a focus: business, technology, marketing, health, real estate, travel, etc. Self-help is an oddity. Even calling it an industry detracts from its meaning and value. The best self-help writers are not out to make a fortune but to improve […]
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Marketing
How Groups Stack Up: When to use Grouped vs. Stacked Column Charts
TL;DR Grouped and stacked column charts answer different questions: grouped bars compare individual series, while stacked bars show totals and composition. The article explains percentage stacks and why colors, ordering and category count affect readability. Why it matters: The chart type determines whether readers can compare individual values, whole-group totals or relative composition without extra […]
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Marketing
Interaction Design for Data Visualizations
Explore interaction patterns for data visualization by user intent, from selection and filtering to reconfiguration and connection.
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Marketing
Write About Human Resources – It’s Everywhere!
Human Resources (HR) is a broad and absorbing field. Anyone with an interest in HR can write specific and informative pieces directed towards appropriate readers, and there are countless organizations who hire Human Resources bloggers. Defining “Human Resources” is as simple as it sounds: the business function that handles the human, or people, resources working […]
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Marketing
45 Ways to Communicate Two Quantities
TL;DR A 2010 workshop in Lima revealed that even two simple numbers can be visualized in dozens of creative ways, challenging the notion that datasets have one “correct” visualization method. Why it matters: Context and audience determine visualization effectiveness more than universal design rules or conventions. By the numbers: The original exercise identified 45 distinct […]
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Marketing
The Language of Copy Writing
How you write matters as much as what you write in providing copywriting services to clients. When clients hire a writer, they expect to see content that mirrors their own voice. A successful copy writer understands this reality and learns to master the language of copy writing. Knowing how you should present content makes you […]