1166 artigos publicados
Marketing
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Marketing
Drawing the Line Between Blog Posts and News Articles
I’ll be honest here as I begin to write this blog post—no matter how hard I try, I can’t write a blog post that doesn’t partly resemble a news article. My serious writing style was initially patterned on The New York Times news articles that I began reading at age 8, but evolved into a conversational style […]
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Marketing
8 Interactive Data Storytelling Tools for Journalists
TL;DR Interactive data visualization transforms how journalists tell stories, making complex information accessible and engaging for readers while building stronger connections between newsrooms and audiences. Why it matters: Visual storytelling earns more reads, shares and return visits than text-only articles. The big picture: Eight free tools cover mapping, timelines and charts without coding skills. How […]
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Marketing
5 Research Sources You Should Never Use
TL;DR Research quality depends on whether a source can support an exact claim. Search results, anonymous posts and summary pages can help locate leads, but important statements need an identifiable author, evidence, context and a path back to the original material. Why it matters: a polished page can still misstate evidence, omit context or repeat […]
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Marketing
Chart ALL The Things!
Since humans developed language, we have been naming, categorizing, and classifying the things around us. Building these hierarchies and ordering things is how we understand the world. We’ve built taxonomies for almost every topic you can imagine, and many of them are a perfect fit for charting and visualizing. Here are 20 visualized taxonomies, grouped […]
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Marketing
12 Ice Cream Infographics
Summer is heating up in the northern hemisphere, and July is national ice cream month in the US. Designers and infographic creators everywhere love ice cream, and it’s evident through all the infographics they’ve created. There is a full range of topics to cover on ice cream, from consumption, to ingredients, to colors. As a tribute to […]
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Marketing
Freedom Fonts: ZXX protests the NSA
Ahead of our nation celebrating the Fourth of July and our independence from Great Britain, designer Sang Mun released a typeface that questions our independence from our own government. Mun, who worked as special intelligence personnel for the NSA, created ZXX, a series of visually encrypted fonts that can’t be read by optical character recognition […]
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Marketing
Articles, Blogs, or Blurbs? Which to Choose for Your Website
Each of these writing styles has a different use, but many businesses are not sure which to use for what or how often. This post will discuss the differences and primary uses of each, and relate it to the type of website you have. Although freelance writers can utilize any of the three, if you […]
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Marketing
Telemetry Uses Data Visualization to Take Race Cars to the Next Level
Motorsport is one of the world’s most popular spectator activities, and one of the most data-heavy. While the average three-hour baseball game can generate three million data points, a one-hour car race can generate well over 8 million. All these data points are the result of telemetry systems that can use more than 100 sensors […]
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Marketing
The Role of Integrity in Marketing
The main role of a marketing agency is to find ways to increase brand loyalty and customer sales for a company. Integrity plays a huge part in retaining loyalty, and loyalty plays a huge part in increasing sales. No customer or client is going to stick with a company they know has lied to them […]
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Marketing
Building Effective Color Scales
Color scales have always been a tricky topic. They need to look good, and still represent data. And our eyes have some strange quirks that make colors difficult to get right. Yellow is extra bright for us, and color blindness plagues a significant portion of the male population. We know rainbow color scales do not […]