1166 artigos publicados
Marketing
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Marketing
Adidas, Nike see unprecedented results with World Cup content marketing campaigns
TL;DR Adidas and Nike treated the World Cup as a content arms race with published engagement tallies. Adidas leaned on real-time YouTube stockpiles; Nike pushed narrative films and kit presence, and both released share-of-voice style metrics after the final. Why it matters: Tournament moments reward brands that can publish in minutes, not weeks. By the […]
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Marketing
Choosing Widgets for Your Mortgage Content Website
TL;DR Mortgage content sites stay sticky with embeddable widgets: payment calculators, rate comparators, story feeds, and AltosCharts market graphs. Most installs are copy-paste snippets you can recolor to match the brand. Why it matters: Interactive tools give visitors a reason to return beyond a static blog post. How it works: Calculators combine loan amount, rate, […]
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Marketing
A Risk That Paid Off: Nike’s Last Game Animated World Cup Commercial
TL;DR Nike’s The Last Game bet on a fully animated World Cup-scale story about riskless cloned players. Passion for Wieden+Kennedy produced it, and the article clocks nearly 30 million YouTube views in three days. Why it matters: A high-budget brand film can win attention by arguing a theme instead of only filming real athletes. How […]
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Marketing
Be Our Guest (Blogger)
TL;DR Guest blogging works for small businesses when posts break a familiar mold, land on audience-fit blogs, and stay crafted rather than mass-produced. The same appearances can also audition writers before you hire them. Why it matters: A sharp guest post borrows another blog’s trust to introduce your brand and voice. How it works: Lead […]
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Marketing
Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos
Dove, Budweiser, Always, Android: all of these companies have mastered the art of making a good video marketing campaign. Read the article to know more about what makes a video go viral, and check out the 10 video marketing examples we have selected for you!
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Marketing
The Visual Evolution of FIFA World Cup Logos
Soccer to some, football or fútbol to others, or simply The Beautiful Game, the most popular sport in the world peaks every four years with the World Cup. The sport boasts billions of fans worldwide (generous estimates put that number at 3.5 billion, or around half the world’s population) and commands a significant international media […]
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Marketing
The 2.5D Effect: How to Animate Photos and Create a Parallax Shift
TL;DR The 2.5D effect, also called a parallax shift, turns a still photo into layered depth by moving foreground, mid-ground, and background at different speeds as a camera travels through Z-space. Pixeldust’s 2026 tutorial still builds it in Photoshop, then After Effects. Why it matters: Flat photos can sell motion, history, or brand story without […]
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Marketing
The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns
TL;DR Coca-Cola’s advertising history shows how a brand can change slogans, visuals, and campaign formats while keeping recognizable associations. The article follows historic campaigns to identify lessons about audience values, creative consistency, and measurement. Why it matters: Repeated visual and verbal choices can help an audience recognize a brand across campaigns and changing media. Zoom […]
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Marketing
Using Keywords in Your Content Writing
TL;DR Keywords still tell search engines and readers what a page is about, but natural title and body use beats stuffing the same phrase until the prose sounds robotic. Why it matters: Google treats unnatural keyword packing as spam that can bury otherwise useful pages. How it works: Put the clearest topic phrase in the […]
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Marketing
9 Tips to Consider when Hiring a Ghostwriter: Making Sure the Ghost Is Alive and Kicking
TL;DR Hiring a ghostwriter means paying someone to write work that appears under your name. This guide’s nine checks start with a signed contract, then cover expertise, voice, deadlines, pricing, originality, chemistry, and publishing needs. Why it matters: A weak hire wastes budget and leaves you with copy that does not sound like you. How […]