1166 artigos publicados
Marketing
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Marketing
Adidas, Nike see unprecedented results with World Cup content marketing campaigns
Both Adidas (official FIFA partner) and Nike released numbers Monday related to their World Cup ad campaigns. Nike highlighted an unprecedented level of engagement for its brand around its World Cup videos. Adidas touted itself as being the most talked about brand and having the most hashtag mentions over any brand during the World Cup. […]
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Marketing
Choosing Widgets for Your Mortgage Content Website
Mortgage widgets are tremendously resourceful tools that can attract visitors to your website and keep them coming back. They provide mortgage website content that is both informative and interactive. Widgets are typically free and remarkably simple to use. Merely copy the code and paste it to your website. Most are available in a variety of […]
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Marketing
A Risk That Paid Off: Nike’s Last Game Animated World Cup Commercial
With the 2025 World Cup getting underway, you can always count on 2 things: Rowdy fans are going to collect in masses to scream at their televisions in living rooms and sports bars across the globe as they watch the biggest game in the world of football (soccer for us US folks). There are going […]
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Marketing
Be Our Guest (Blogger)
Guest blogging can be like introducing a new character into an existing group of characters in a movie. New characters inject new ideas and perspectives into the action. If they prove popular enough with the audience, that character can be spun off into movies or TV shows and take a central role in a different […]
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Marketing
Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos
Dove, Budweiser, Always, Android: all of these companies have mastered the art of making a good video marketing campaign. Read the article to know more about what makes a video go viral, and check out the 10 video marketing examples we have selected for you!
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Marketing
The Visual Evolution of FIFA World Cup Logos
Soccer to some, football or fútbol to others, or simply The Beautiful Game, the most popular sport in the world peaks every four years with the World Cup. The sport boasts billions of fans worldwide (generous estimates put that number at 3.5 billion, or around half the world’s population) and commands a significant international media […]
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Marketing
The 2.5D Effect: How to Animate Photos and Create a Parallax Shift
Doubtless, you’ve seen it dozens of times: a still photograph within a video that somehow manages to appear three-dimensional. It displays depth, varying planes of motion, and perhaps even animated particles or lighting effects. While our initial reaction is to assume the images we’re seeing are actually video, or perhaps finely detailed 3D animation, there’s […]
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Marketing
The Evolution of Visual Content in Coca-Cola’s Advertising Campaigns
TL;DR Coca-Cola’s advertising history shows how a brand can change slogans, visuals, and campaign formats while keeping recognizable associations. The article follows historic campaigns to identify lessons about audience values, creative consistency, and measurement. Why it matters: Repeated visual and verbal choices can help an audience recognize a brand across campaigns and changing media. Zoom […]
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Marketing
Using Keywords in Your Content Writing
Using Keywords in Content WritingContent writing for the Internet is a distinct writing technique that has a specific skill set. This skill set includes the use of keywords. If you are not familiar with the term “keyword,” the definition is a word or phrase that determines how people search and find your content on the […]
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Marketing
9 Tips to Consider when Hiring a Ghostwriter: Making Sure the Ghost Is Alive and Kicking
A professional writer paid to create content that will be used as someone else’s is referred to as a ghostwriter. Many different people benefit from the services of ghostwriters working on various types of writing projects including poetry, blog posts, novels, biographies, eBooks, website content, and more. Reasons to hire a ghostwriter, and the types […]