1166 artigos publicados
Marketing
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Marketing
How Content Completes The Sales Cycle
TL;DR Content should not stop at lead gen: the article argues sales and marketing need a shared content ecosystem across a cyclical buyer journey. Map assets to each decision stage so reps and marketers stop working from opposite ends of the room. Why it matters: Buyers research deeply before talking to sales, so thin mid-funnel […]
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Marketing
14 Best Information Designers and Animators
TL;DR Information design now spans static charts, maps, illustration, and motion explainers. This guide lists fourteen designers and animators, from Lisa Mahapatra’s clear charts to Elanor Lutz and Jake O’Neal’s animated science pieces. Why it matters: Complex stories need specialists who choose the right visual form instead of defaulting to one chart type. Case in […]
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Marketing
Writing Routines of Famous Authors
TL;DR Famous writers rarely wait for perfect conditions; they bind work to odd personal routines. From Murakami’s dawn hypnosis to Vonnegut’s short mornings, the lesson is find a repeatable trick, then adapt when life breaks it. Why it matters: Habit often beats inspiration for finishing pages clients or readers need. Case in point: Murakami works […]
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Marketing
6 Tips For Marketing To Visually Impaired Customers
TL;DR Marketing to visually impaired customers means making ads and landing paths work without relying on sight alone. AFB’s 2024 NHIS estimate puts U.S. adult vision difficulty at 49.5 million, so visual-only creative leaves a large buyer group guessing. Why it matters: Brands often fix site accessibility yet ship color-dependent ads and unlabeled images. By […]
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Marketing
What to Avoid When Using Appropriated Advertising Imagery?
TL;DR Appropriated ad imagery works when audiences know the reference and the brand adds a clear twist. The guide flags four failure modes and cites the 2011 Volkswagen Super Bowl Star Wars spot as a strong model. Why it matters: Misread appropriation reads as theft or exclusion and burns trust fast. Case in point: Volkswagen’s […]
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Marketing
Try Again, Please: How To Ask For Revisions
TL;DR Asking for content revisions works when feedback stays kind, specific, and batched. The guide covers a praise sandwich, one thorough note pass with style examples, and why you should reuse the writer after the fix. Why it matters: Harsh or drip-fed notes burn trust and spawn extra revision rounds. How it works: Open and […]
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Marketing
9 Classic Advertising Icons And What They Can Teach You About Social Media
TL;DR Classic advertising icons still teach social teams how to show a clear benefit, keep a memorable personality, and evolve the character without erasing recognition. Why it matters: Feeds reward instant understanding; icons compressed value props into a glance long before short video. Case in point: Morton’s 1914 rainy Salt Girl showed pourable salt under […]
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Marketing
What Road Signs Say About Human Perception
TL;DR Road signs teach perception under speed: drivers read word shapes, layered cues, and careful contrast. Kinneir and Calvert’s British redesign and today’s FHWA title-case rule show why mixed case beats all caps at distance. Why it matters: Signs must work at highway speed for strangers who cannot stop to decode typography. How it works: […]
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Marketing
SEO: Commas and Punctuation in Keyword Phrases
TL;DR Punctuation in SEO keyword phrases matters because stiff strings like pawn shop Dallas rarely match how people search. Prefer readable phrases such as pawn shop in Dallas and write for Hummingbird-era intent, not raw volume alone. Why it matters: awkward keyword glue distracts readers and weakens trust in the page. By the numbers: even […]
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Marketing
Lessons in Typography from the World’s Most Powerful Brands
TL;DR Brand typography is a strategic signal: Helvetica stays ubiquitous, tech leans humanist sans, and luxury often keeps serifs. In a Monotype-Neurons study of 400 UK adults, type choice lifted relevance 13% and memorability 10%. Why it matters: Type shapes trust and recognition before readers parse a single product claim. By the numbers: Made Good […]