1166 artigos publicados
Marketing
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Marketing
How Content Completes The Sales Cycle
In terms of the sales process, we often think of content as being geared towards generating leads and attracting prospects. Marketers use content to get leads to the first stages of the sales cycle, and then salespeople take over to push them down the funnel. The legacy of disconnect between marketing and sales teams means […]
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Marketing
14 Best Information Designers and Animators
In the past few years, information design has been blossoming into a full industry. In 2025, designers and animators that specialize in information design were in higher demand than we have ever seen. Here are 14 of the top infographic designers and animators from 2025. 1. Lisa Mahapatra uses simple charts with great angles on […]
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Marketing
Writing Routines of Famous Authors
E.B. White, author of Charlotte’s Web, once said that a writer who waits for the ideal conditions in which to write will die without putting a word to paper. Still, there’s something to be said for routine, and even for good old fashioned writer’s superstition. Getting into the right state of mind and adjusting your […]
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Marketing
6 Tips For Marketing To Visually Impaired Customers
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Advancements in technology help people with no or low vision navigate the internet but it still has its challenges. Many companies strive to make their websites accessible to vision-impaired people but fail to pay the same attention to […]
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Marketing
What to Avoid When Using Appropriated Advertising Imagery?
Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, “appropriation” can merely become a ripoff of someone […]
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Marketing
Try Again, Please: How To Ask For Revisions
After submitting an order, you eagerly await the arrival of a well-researched article, an inspiring blog post or a product description that will have shoppers racing for the “Add To Cart” button, but what arrives leaves you feeling a bit deflated. Even top-notch writers who specialize in everything from business plan writing services to web content can […]
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Marketing
9 Classic Advertising Icons And What They Can Teach You About Social Media
Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take […]
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Marketing
What Road Signs Say About Human Perception
image via Flickr user slworking2 Street signs are tasked with a difficult job: to quickly and effectively provide important directional information to drivers traveling at high speeds. They must work at the extremes of the human perception of speed, and (ideally) be understandable by any person who may encounter them. To do this, street signs […]
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Marketing
SEO: Commas and Punctuation in Keyword Phrases
While some SEO content providers have made the switch to using common sense when asking for SEO-specific content, others should spend more time considering how they choose keyword phrases. Pawn shop Dallas, new roof Birmingham, Thai vacation cheap are example of keywords that do not add value to your content. If anything, they distract the […]
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Marketing
Lessons in Typography from the World’s Most Powerful Brands
The fonts you choose for both your logo and your content can say a lot about your brand. Because of this, big brands are extremely particular about their typography choices and smaller brands can learn a lot from studying their visual decision making. After looking at the corporate styling guides for many of the companies […]