1166 artigos publicados
Marketing
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Marketing
How to Cut Out Adverbs and Boost Your Writing
Think back to your grammar lessons in elementary or middle school. At some point, you learned that a noun was a person, place, or thing, that an adjective describes a noun, that a verb describes an action, and that an adverb can describe a verb, an adjective, or even an entire sentence. Wow, you might […]
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Marketing
Contextualization: Using Your Imagination to Improve Your Content
What does it mean to contextualize? The Business Dictionary describes it as the ability to formulate an idea the helps define a concept. Contextualization is a long word that describes a simple skill – being able to understand why something happens and how to make it relevant to a specific audience. It is a technique used in […]
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Marketing
10 Marketing Technology Companies to Follow on Instagram
As Beverley Reinemann said over on the distilled blog, “This visually-lead social channel might have its roots in B2C marketing but, with over 300 million subscribers, can your B2B brand afford not to be on Instagram?” There’s no denying it. Instagram is a GREAT conduit for content and it’s all kinds of awesome. We rounded up our marketing technology companies that are currently rocking Instagram and curated a nifty little list (we kind of like to do that if you haven’t noticed). Check out these 10 Instagram rockstars.
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Marketing
Creative Advertising: How to use Hydrophobic spray
Hydrophobic sidewalk ad, courtesy of Event’iv Communication As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and […]
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Marketing
10 Principles of Social Media Marketing for Optimization
Harnessing the power of social media marketing can boost your customer base and audience in a dramatic way. However; even some experienced content managers and content writers forget the basics in today’s lightening fast marketplace. Understanding the fundamentals of social media marketing remains a vital key to developing a highly effective strategy. Keeping these 10 […]
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Marketing
How to Use Cognitive Behavioral Therapy Techniques to Reduce Procrastination
Is procrastination hurting your productivity? Sometimes, when writing web content, the hardest part can be just getting started. And sometimes you need to get a little creative with your tactics. Cognitive behavioral therapy is a type of psychotherapy which, at least in part, focuses on avoiding negative patterns of behavior and thought for a generally healthier outlook. While […]
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Marketing
Creative Cuteness — Content Marketing Lessons From Children’s Brands
Just as a group of playful children can light up a room, so too can content marketing bring new energy to your brand. So perhaps it stands to reason that some of the best brands to consult about creative content marketing strategies are those that create products and services especially for children and their parents. […]
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Marketing
Outlining vs. Freewriting
If you’re looking for the best approach to writing, the bad news is that there are no objective answers. The only advice that’s pretty much universal is to read a lot and to write a lot, and even there you’ll find writers who aren’t bad at writing news stories and blog posts, but who haven’t […]
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Marketing
Premature Congratulation Syndrome, and How It Kills Your Momentum
I have developed a terrible habit in my writing of late. When first I put pen to paper, as it were, I maintain a laser-like focus that cannot be interrupted even by the scent of bacon on the stove. It has been said that I write as though the Four Horsemen of the Apocalypse are […]
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Marketing
Want to be a Medical Writer? These 4 Top Websites are For You
For those of you just getting started as a health care or medical writer, finding accurate and timely health and medical information online can be challenging. I’ve put together a few of the best websites with health information that is accurate, current and well-written, primarily by medical professionals as the voice of authority. Web MD […]