1166 artigos publicados
Marketing
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Marketing
How to Cut Out Adverbs and Boost Your Writing
TL;DR Learning how to cut out adverbs in your writing means swapping lazy -ly shortcuts for stronger verbs and concrete detail. Intensive words like very or really often weaken the phrase they try to boost. Why it matters: Extra modifiers can flatten scenes readers should see clearly. How it works: Replace “cried loudly” with a […]
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Marketing
Contextualization: Using Your Imagination to Improve Your Content
TL;DR Contextualization means fitting an idea to a specific situation so it lands with the right audience. For marketers, that is product, place, people, channel, and mood working together. Why it matters: Generic pitches miss buyers who only care when the situation matches the offer. How it works: Ask why demand spikes, then map who […]
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Marketing
10 Marketing Technology Companies to Follow on Instagram
As Beverley Reinemann said over on the distilled blog, “This visually-lead social channel might have its roots in B2C marketing but, with over 300 million subscribers, can your B2B brand afford not to be on Instagram?” There’s no denying it. Instagram is a GREAT conduit for content and it’s all kinds of awesome. We rounded up our marketing technology companies that are currently rocking Instagram and curated a nifty little list (we kind of like to do that if you haven’t noticed). Check out these 10 Instagram rockstars.
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Marketing
Creative Advertising: How to use Hydrophobic spray
TL;DR Creative advertising with hydrophobic spray turns wet sidewalks into rain-only messages when banners fail to earn attention. The article cites a 2007 Infolinks study that 86% of consumers ignore banner ads, then walks planning and making the ambient piece. Why it matters: ignored inventory pushes brands toward place-based surprise. By the numbers: 86% banner […]
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Marketing
10 Principles of Social Media Marketing for Optimization
TL;DR These social media marketing principles put listening and engaged reach ahead of blast volume: hear why audiences talk, earn sharers, then stay patient while compounding works. Why it matters: Small businesses waste months talking at feeds they never studied. How it works: Social listening analyzes conversations for actionable why, beyond raw mention counts. By […]
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Marketing
How to Use Cognitive Behavioral Therapy Techniques to Reduce Procrastination
TL;DR CBT techniques reduce procrastination by challenging avoidance thoughts, shrinking tasks, and reinforcing small wins. In an RCT of 92 students with severe procrastination, internet CBT and group CBT both showed large effects (Cohen’s d about 1.29 and 1.24). Why it matters: Delay becomes a habit that pairs work with dread and leisure with relief. […]
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Marketing
Creative Cuteness — Content Marketing Lessons From Children’s Brands
TL;DR Children’s brands content marketing works when cute creative ideas also explain value to parents and make the commercial message easy for kids to understand. The article’s strongest lessons are warmth, utility and restraint. Why it matters: CARU says children have limited capacity to assess ad credibility and persuasive intent. How it works: Use emotion […]
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Marketing
Outlining vs. Freewriting
TL;DR Outlining vs freewriting is a fit choice rather than a purity test: outlines reduce stuck moments on longer work, while freewriting keeps momentum if you accept dead ends and later cleanup. Why it matters: The wrong drafting method burns the hour you meant to spend on the actual article. How it works: Freewriting keeps […]
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Marketing
Premature Congratulation Syndrome, and How It Kills Your Momentum
TL;DR Premature congratulation syndrome is celebrating unfinished work so hard that finish energy leaks away. Fishbach and Dhar research, summarized by Kelly McGonigal, shows progress reminders can license goal-sabotaging choices. Why it matters: Early self-praise can feel like completion and stall the last mile. By the numbers: In one study, 85% of progress-reminded dieters took […]
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Marketing
Want to be a Medical Writer? These 4 Top Websites are For You
TL;DR New medical writers need primary-leaning health sites ahead of random blogs. This shortlist covers WebMD, MedlinePlus, Mayo Clinic, and the CDC, with notes on reading level, authority, and interface friction. Why it matters: Accurate sources keep healthcare copy from inventing claims patients will later challenge. Case in point: MedlinePlus sits under NLM/NIH, trading a […]