1166 artigos publicados
Marketing
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Marketing
Anatomy of the Keyword and How it Works in Your Content
Most people who deal with online content at all know something about keywords. They might know that they need them or have a vague idea of how to use them, sprinkling them throughout their blog posts or articles. The truth is, though, they usually don’t know how to fully optimize keywords to do the job […]
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Marketing
Why Should My Business Adopt Interactive Content?
In a world of content, what makes a brand stand out? Interactive content can deliver the impact your current content may be lacking. Learn more about the different types of interactive content, and how it can re-energize your brand.
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Marketing
How AI Will Impact Content Discovery And Ad Placements
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. But even as AI gets better, what does more AI-based content surveillance mean for brands and marketers? […]
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Marketing
Pets Content Marketing Insights
TL;DR Pet content marketing serves owners with useful guidance tied to real decisions and care routines. The article connects audience research, practical storytelling, and content formats for businesses that serve companion animals. Why it matters: The United States pet industry reached $158 billion in spending during 2025, keeping the category commercially significant. The big picture: […]
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Marketing
How Can Media Companies Use Content Marketing Strategies To Build Their Audience?
Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually use content marketing strategies to […]
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Marketing
5 Blogs All Freelance Content Writers Should Be Reading
As a freelance content writer, it’s critical to keep your skills sharp and your eyes on the changing market. Each of these blogs offers the input and guidance you need to move your content writing forward. #1: Social Media Examiner With continuous updates, Social Media Examiner is the industry must-read. Since everything you write online will have […]
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Marketing
5 Free Courses to Take to Excel at Freelance Writing
Ask an experienced content writer what he or she did to find success at freelancing and you’ll likely get the “How Do I Get To Carnegie Hall?” answer: practice, practice, practice. That being said, certain courses for freelance writers can bypass a lot of embarrassing trial-and-error mistakes and help you reach higher-level jobs more quickly. […]
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Marketing
How to build a lead generation campaign?
TL;DR A lead generation campaign captures interest from potential customers through content, a landing page, and the channels your persona uses. Start with a measurable goal, then build assets worth trading contact data for. Why it matters: Without a defined goal, you cannot tell whether the campaign raised conversions or just added unqualified names. How […]
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Marketing
5 Steps to Become a Contributor to Forbes, TechCrunch, and More
Content creation and publication is not simply an issue in B2B businesses, but B2C as well. B2B marketers cite their major challenges to be creating enough content (55%) and engaging content (47%) in the top three problems they face, according to Content Marketing Institute. Engaging content requires marketers to have their content in front of the […]
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Marketing
How to Create Inspiring Self-Improvement Content
The Importance of Self-Improvement Content People have a yearning for self-improvement and self-actualization. According to a Forbes, back in 2008, Americans paid around 8 billion dollars for self-improvement and personal development products. These products included: books, courses, recordings, group seminars and individual coaching sessions. That number has only gotten larger since that time. Today, people are […]