Marketing

Many British people think that their brand of comedy is funnier than is everyone else’s. Popular British playwright Oscar Wilde even went so far as to say, “It is clear that humour is far superior to humor.” British marketing is funnier than U.S. advertisements on the television because marketers in the United Kingdom use cuter […]

The punch line. Sometimes we get it, sometimes we don’t. But when marketers get it right and hit that funny bone smack dab on the bullseye, it can turn into marketing gold. Humor is a staple in the advertising world and for good reason. It makes a message entertaining, relatable, likable and even personal. A little […]

Get paid to write. For many, especially those who love writing, those words sound too good to be true. You search for jobs for online writers and let the fantasy carry you away. No boss looking over your shoulder, writing your own schedule, writing profound prose that changes the world – what could be better […]

Whether or not to include puns in your marketing content often depends on who you ask. Here are some factors to consider when deciding whether a well-placed pun is right for your product.

Have you ever remembered an advertisement or commercial from your past that still makes you smile or laugh out loud? If you think about it, you probably bought the product a few times simply because you liked the commercial. When an ad causes that kind of response, it’s because a connection has been made. One […]

“If at first you don’t succeed, then skydiving definitely isn’t for you.” —Steven Wright Comedian Steven Wright is known for his unique brand of humor which often times elicits as many groans as laughs. Psychological Science offers an explanation for the dark humor he both horrifies and delights his fans with. Researchers call it the […]

Isn’t it ironic, don’t you think.It’s like rain on your wedding day.It’s a free ride when you’ve already paid.It’s the good advice that you just didn’t take.Who would’ve thought, it figures. Feel free to break out into a jam session to the above song. Aside from a flashback to an era when fashion choices featured […]

Brands often feel nail-biting ambivalence when it comes to using humor–even on Instagram. They’ll insist “use extreme caution!” with humor and then in the next sentence say “throw caution to the wind.” So how do you approach humor when you’re getting two very contradictory pieces of advice? You learn from the brands who do it […]

A 2014 Pew Research Center report calls Gen X, those born sometime between the mid-60s to very early-80s, “America’s neglected middle child” or the “Sandwich Generation.” If that’s you, you probably have a rather mixed sense of humor, caught somewhere between the straightforward jokesters of the 50’s and today’s socially conscious (if you don’t believe […]

What is a datasheet? Datasheet marketing content more well-known in the B2B technology sphere but can have numerous other applications. Datasheets contain critical pieces of information about your product, service, or entire brand to an audience that sort of function as “cheat sheets.” Blog posts, articles, and social content are all incredibly important facets of content […]