Marketing

Many British people think that their brand of comedy is funnier than is everyone else’s. Popular British playwright Oscar Wilde even went so far as to say, “It is clear that humour is far superior to humor.” British marketing is funnier than U.S. advertisements on the television because marketers in the United Kingdom use cuter […]

TL;DR Humor in content marketing can make brands memorable when it fits the product truth. The article walks through eight examples: Charmin Enjoy the Go, Snickers. Why it matters: audiences face constant messages; humor helps a brand stick. Case in point: Charmin uses bathroom humor to drive social interaction. The big picture: campaigns span CPG, […]

TL;DR Jobs for online writers usually start through boards, platforms, freelance gigs, paid blogs, social posts, journalism, guest posts, or local business copy. U.S. BLS data put writers and authors at a $72,270 median wage in May 2024 with many self-employed. Why it matters: A weekend start works only if you treat writing as a […]

Whether or not to include puns in your marketing content often depends on who you ask. Here are some factors to consider when deciding whether a well-placed pun is right for your product.

TL;DR Humor and memory recall connect because funny lines get more attention and rehearsal than flat ones. Schmidt’s 1994 sentence-memory work found humorous versions beat nonhumorous ones on free- and cued-recall tests. Why it matters: Ads people still laugh about years later usually earned that extra rehearsal. By the numbers: Controlled sentence tests showed a […]

TL;DR Schadenfreude-style dark comedy works in marketing only when a violation still feels benign. McGraw’s benign-violation theory requires violation, benign appraisal, and both at once. Why it matters: Misjudged dark jokes alienate faster than they win fans. How it works: Humor needs a threatened “ought” plus a safe reading in the same moment. Zoom in: […]

TL;DR Using irony to make marketing content humorous works when the twist stays playful and the offer stays clear. This article treats irony and sarcasm as a challenging duo that needs an artful touch. Why it matters: A misfired ironic line can hide the CTA or insult the buyer. How it works: Pair confident playfulness […]

TL;DR Instagram humor works when brands study voices that entertain without alienating buyers. The piece dissects The Honest Company, Old Spice, and Totino’s, then extracts shared traits: absurd, relevant, prolific, and surprising. Why it matters: Mixed advice about caution versus bold jokes leaves teams stuck until they see working patterns. Case in point: Honest Company […]

TL;DR Gen X consumers often laugh from skeptical, TV-soaked nostalgia rather than Boomer or Millennial punchlines. Pew framed them as America’s neglected middle child between two larger generations. Why it matters: Marketers skip Gen X even though the cohort still buys and still shares references. By the numbers: Pew’s 2014 count put Gen X near […]

TL;DR A datasheet summarizes product performance and characteristics so buyers can evaluate a solution quickly, which Wikipedia defines for buyers and engineers alike. In B2B marketing, the best sheets also answer outcomes, proof, and objections beyond specs. Why it matters: Decision groups need a scannable packet before they book a deeper demo. How it works: […]