1166 artigos publicados
Marketing
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Marketing
Mobile Myth Busting: How to Write Great Content for Mobile
We debunk 5 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size.
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Marketing
Creating Content That Farmers Will Dig
TL;DR Farmers will dig content that is accurate, sourced, and useful in season. The article tells non-expert freelancers to use authoritative sources, expert lists, and USDA material; USDA’s Farming hub likewise points to practical farm-economy guidance. Why it matters: a wrong tip can cost a grower time and money, so trust is the product. How […]
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Marketing
The 7 Building Blocks of a Solid Content Marketing Plan
A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. So why not get started on the right foot and nail down a solid plan? We outline the 7 building blocks of a solid content marketing plan.
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Marketing
3 Ways to Improve Google SERPS with Content Marketing and SEO
Marketing teams use content and SEO strategies to build authority and earn Google’s trust. A Google-friendly site is rewarded with a higher SERP ranking.
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Marketing
Influencer Marketing Myth Busting: How to Find (the Right) Influencers
We’re debunking the influencer marketing myths that mislead content marketers, and sharing insights into how you can find the right influencer and pull consumers down the funnel.
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Marketing
How to Create Gardening Content From the Heart
TL;DR Creating gardening content from the heart means publishing firsthand advice from your landscaping, nursery, or market-garden work instead of cloning competitor blogs. Friendly, useful posts can support sales and client relationships. Why it matters: Doubt pushes owners into research loops that delay the posts customers need. How it works: Write what you already teach […]
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Marketing
Write Tight: 6 Tips for Finding the Perfect Sentence Length
TL;DR For perfect sentence length on the web, aim near 25 words, treat 30 to 35 as long, and break anything past 40. Concise pages in a Nielsen Norman Group study scored 58% higher in measured usability than the wordier control. Why it matters: Combining concise, scannable, and objective writing lifted measured usability 124% on […]
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Marketing
Quick Tips for Interesting Content Concepts
TL;DR Interesting content concepts come from process tweaks instead of waiting for lightning. The tips cover diversified writers, idea generators, internal stories, narrative demos, shock openers, and stepping outside your industry. Why it matters: Flat topic lists stall schedules even when the industry itself is complex. How it works: Pull angles from accounting wins, culture […]
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Marketing
How Social Media Marketing Helped Soccer Take Over The World
TL;DR Social media marketing helped soccer scale fan engagement worldwide, the article argues, more visibly than in many other sports. It cites 350 million people interacting with 3 billion pieces of soccer content across a World Cup tournament window. Why it matters: clubs and brands now meet fans in feeds; also cover in stadiums. By […]
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Marketing
Writing for the Real Estate Market
TL;DR Writing for the real estate market means matching locale, audience, and keywords, then making properties vivid beyond the photos. Agents still sit at the center of buyer information, so clear client-facing copy remains a paid specialty. Why it matters: Buyer pieces and industry pieces need different terminology and comprehension levels. By the numbers: NAR’s […]