Marketing

Content writers are in high demand in Brooklyn! Increasingly becoming the place to live, work and thrive in New York City, Brooklyn has it all. Pulsing with creative energy, this borough attracts talented writers from around the world. This borough’s diverse spirit and avenues of opportunities lends itself to the wide swath of creative writers looking […]

If you had to make a list of some of the cities with the highest demand for talented, passionate writers on the east coast, Baltimore would undoubtedly be right at the top. This has been true for much of the city’s history and as you will soon come to learn, it will be doubly true […]

TL;DR LifeLock’s campaign publicized its CEO’s Social Security number as proof of protection. In 2010, the FTC and 35 states announced a $12 million settlement over false identity-theft and data-security claims. No service can promise complete prevention. Why it matters: Security marketing can create harmful confidence when it turns a risk-management service into a guarantee […]

Content writers are in high demand in Tucson! With a population larger than Sacramento, Atlanta, and Miami, Tucson is a fast growing city with businesses coming from all walks of life. This presents seemingly limitless potential for writers with the necessary skills and experience who are continually in demand. Making a Living as a Tucson Writer […]

Content writers are in high demand in Boston! Boston’s pool of high-tech and high-growth businesses is faster than a speeding bullet and stronger than a locomotive, creating a great super marketplace for writers with the skills and expertise to help keep the growth going. Making a Living as a Boston Writer According to Glassdoor, a Boston-area content writer can […]

Do you sometimes find yourself reverting to driving home to an old apartment or old job out of habit? Do you automatically type certain names into Facebook and Instagram not even out of conscious intent, but subconscious habit? Of course you do. We all have habits and our brain is even wired by habit loops. […]

TL;DR Relatable marketing uses authentic, often self-deprecating content to show audiences you share their everyday frustrations, so your brand reads as human and helpful. Done well, it turns buyers into people who feel understood. How it works: three moves carry it: joke about where your brand falls short, answer the real questions customers ask, and […]

If you haven’t seen them, fire up your Google machine and have a look at the ad spots that used to appear on the Red Skelton show. What you’ll see is a form of advertising that appears steeped in innocence. There is a noticeable absence of guile and subterfuge. Sure, Red would use some of his most […]

It’s a bird, it’s a plane, it’s a… video ad that made a major impact. If you hear the word “hero,” it might conjure up images of muscled super-humans in spandex using some unique superpower to save the day. To put that in a content writing context, that could be a niche a writer is incredibly […]

Even if you’ve never seen the Comedy Central show “Key & Peele,” you may know one of the show’s recurring characters. Luther, Obama’s “anger translator,” played by Keegan-Michael Key, appeared with then-President Obama himself at the 2015 White House Correspondents’ Association dinner. Playing off of Obama’s calm and measured demeanor, Luther represented the things that people […]