1166 artigos publicados
Marketing
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Marketing
7 benefits of a Digital Marketing strategy that every business pursues
TL;DR Digital marketing lowers acquisition costs, expands global reach, and adds real-time measurement that offline channels lack. The CMO Survey’s 35th edition found nearly three quarters of companies rate digital marketing’s contribution to performance as strong. Why it matters: Smaller brands can compete online with creativity where big-budget TV or print once dominated local markets. […]
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Marketing
Best Films to Watch to Improve That Grammar
Sometimes you want to learn about writing but you are all read out. It’s time to switch gears and get your grammar from a flick. A flick, you say? Yes, dear reader, let’s flick the switch or flick your magic wand in the air. ‘Tis the season! Grab some popcorn covered in nutritional yeast and […]
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Marketing
The History of The Modern Gig Economy
The workforce looks very different today than it did 20, 10 or even 5 years ago. Heck, when I graduated from high school, this job, freelance writing, didn’t even exist or if it did at all, it was very limited in its scope. I certainly knew nothing about it and didn’t even have a computer in […]
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Marketing
When Do I Ever Capitalize Seasons When Writing Content
Sometimes I’m writing for an academic client—an actual university, not college student trying to con a writer into writing their essay. Or I’m writing about the coolest holiday of all—Halloween, when trees are at their most autumnal. Seasons. They come and they go. But when, oh when, do you make them proper with capitalization? Let’s […]
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Marketing
Italics Rules for Animal Sounds, Punctuation, and Emphasis
Giving your grammar your best, you might want to italicize. Well, should you? When is this style of font fine and dandy, and when should you not slant your lines? Here are a few quick tips on how to properly use italics. For Emphasis If you have a turn of phrase that you want to make a point give […]
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Marketing
Name/Brand Repetition: Too Much vs Just Right!
Sometimes when someone makes a point to say your name, it feels thoughtful and other times it feels agenda-driven. When a cars salesperson keeps repeating your name with an over familiarity before they’ve built up rapport, it can feel forced. But when someone you’re on a date repeats your name, it can make you feel […]
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Marketing
Are Clowns Really Funny? Use Humor That Makes Your Customers Laugh
I once met a clown. A real, third generation professional clown from a family who had alternately worked with Barnum & Bailey, Ringling Brothers, and smaller local theatre and circuses. I met him in a campsite where he was waiting on his next professional circus tour (yes, there are seasons for such a thing, much like […]
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Marketing
What Video Game Barks Can Teach Content Teams
So, what’s a “bark”? Barks are a part of video game writing lexicon that refer to short lines of dialog yelled in the background. They can be totally random or in response to something that the player does. Barks are quick one-liners dictated by NPCs (non player characters) with the intent to provide additional atmospheric effects that compound quality music and/or sound design. For […]
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Marketing
Your Guide to the Columbus Writing Scene
Columbus, Ohio is one of the fastest growing cities in the nation, consistently welcoming the addition of diverse new industries to its economic base. Just a few of the top industries in Ohio’s capital city include insurance, education, banking, fashion, healthcare and medical research. Home to internationally known and respected organizations, such as The Limited, Inc., […]
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Marketing
Your Guide To The Chicago Writing Scene
Chicago is an industrious city that manages to blend three distinctive sectors into a melting pot of activity. From the blue collar workers that established Chicago to the entrepreneurs who are developing its booming tech sector, the creative world of writing manages to settle neatly into place between them. Writers who aspire to have a […]