1166 artigos publicados
Marketing
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Marketing
The 13 Types of Infographics and Where to use Them
If you are looking for a way to simplify complex information and put it into a content with the potential to spread easily, an infographic is the best option. Among so many types of infographics, you can certainly find one that is perfect for achieving your company’s marketing goals.
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Marketing
Learn how to make an infographic to delight and retain your audience
How to make an infographic? This is a very common question since this type of content represents several benefits for your company’s communication strategy. Focusing on visual resources, infographics facilitate the presentation of data to the audience. Learn how to create one!
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Marketing
How to create an ebook from start to finish in 7 steps
Knowing how to create an ebook is essential for you to take your content strategy to the next level. As the quality of the material has a great influence on audience satisfaction, it’s necessary to use the best techniques and, if possible, rely on professional help throughout the process. In this text, we present the 7 steps of this content’s production.
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Marketing
What is an infographic? Examples and design tips
Do you know what is an infographic? This content format is highly versatile and can be quite beneficial to your brand.
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Marketing
Editorial Calendar: How to Plan Content Workflow
Build an editorial calendar around content stages, owners, due dates, status, publication channels, and a repeatable review cadence.
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Marketing
Viral Content: 6 Distribution Factors to Test
Explore six factors that can affect content distribution, while treating virality as an outcome that no fixed formula can guarantee.
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Marketing
Humor Marketing 101: Funny Marketing is Serious Business
Have you ever tried to research new content marketing techniques (or new products, services, recipes, lifestyle hacks, or home haircuts), but found yourself so disinterested in the content that your eyes glazed over and suddenly you were more focused on wondering whether a Care Bear or a My Little Pony would win in a dance-off […]
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Marketing
How to use competitive pricing strategy to increase sales
Making data-based pricing decisions is now more important than ever. In an unstable business environment, data-driven decision making and some level of automation is a great combination that’ll give your company greater control and agility. Competitive pricing is one strategy built upon data collection, analysis, and pricing automation. Following this step-by-step guide, you’ll learn: What […]
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Marketing
Humor in Social Media Marketing: How a Good Chuckle Can Increase Engagement
TL;DR Humor on social turns scroll into loyalty: Buffer’s 2019 report ties funny posts to higher engagement. Old Spice and Taco Bell show comedy builds lasting brand voice when tone fits the audience. Why it matters: Audiences scroll for relief; humor earns attention before any product pitch lands. Case in point: Old Spice reinvented its […]
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Marketing
How to use long-form storytelling in your marketing strategy
TL;DR Long form storytelling is extended narrative content, often past about 1,200 words, built with a beginning, middle, and end so brands can teach complex ideas without stopping at snackable posts. Why it matters: Orbit Media finds programs that prioritize detailed articles are far more likely to drive results. By the numbers: In Orbit’s 2025 […]