Marketing

When defining marketing 4.0, expert Philip Kotler stressed the growing importance of customer experience in their purchasing decisions. As Kotler noted, modern consumers tend to prefer companies that don’t treat them as mere numbers on a spreadsheet, but rather in a humanized and personalized way. This understanding guides most Content Marketing strategies, which aim to establish a […]

Digital transformation has put companies on the spot: they adapt according to the interests and desires of consumers or are doomed to be forgotten. Thus, it is necessary to find innovative strategies to attract more leads to your business. One of the main bets in the current market is the use of interactive content. According to a Semrush survey, […]

Data visualization has been around for ages, from times when humans used drawings in caves as a form of communication until nowadays, when marketers use it for decision-making. Visualizing shapes and forms and coming to conclusions is how we operate when we look at something. Thus, data visualization is a very natural process. Nevertheless, there is a […]

The offering of interactive content is currently the main route towards engagement in Content Marketing. In this scenario, the interactive assessment has achieved a relevant position, thanks to its power of engaging the audience.  In the relationship with users who consume such materials, there is a fair, transparent, and beneficial exchange for both sides. There are different possibilities to fit the […]

TL;DR A social media wall for events displays attendee posts, photos, and Q&A content tied to a hashtag. It works best when the screen, real-time curation plan, and call to action are visible from the start. Why it matters: Walls.io says 9 out of 10 people expect active participation at events. By the numbers: Asked […]

A brand tone of voice is the way companies communicate with their audience, including the choice of words, the writing style and the emotional tone. Brands need to create their identity, and the way they communicate is part of that.

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version) To succeed at Content Marketing (and marketing, in general), you must understand your audience.  Content starts and sustains conversations with customers. But in […]

Big Data visualization techniques — charts, maps, interactive content, infographics, motion graphics, scatter plots, regression lines, timelines, for example, enable companies’ decision-makers get results by better understanding their processes and stakeholders. Software support multiple and high amounts of raw data to provide instant analysis of facts, trends, and patterns.

TL;DR Content marketing KPIs are measurable numbers plus context: visits, engagement, leads, and revenue signals read against a fixed method. CMI’s 2026 research still lists measuring content effectiveness as a top challenge for 33% of B2B marketers. Why it matters: Without a KPI set, teams ship content that looks busy while leadership asks for pipeline […]

How to generate leads with webinars? One of the greatest tools to use in your Digital Marketing strategy to differentiate your company from its competitors is the webinar.  This type of content presents rich ways to engage your audience and generate new leads.  Thus, you can develop a relationship with the community based on your company’s expertise and willingness […]