Marketing

How about using visual marketing to reach your goals? Learn what this concept means and check out the best practices to work with it!

A visual language is vital for any company to strengthen its brand identity and ensure consistency in its messages. Given that, it is about time to find out what exactly visual language is, which benefits it brings and how to create it. Keep reading to understand!

Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future. However, aren’t you too focused only on your website, profiles, and blog? In this post, we […]

Can Interactive Content help your company achieve more?  Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible.  Tools like an interactive calculator can help you build rapport with customers with ease and present the most important aspects of your offer in a heartbeat. But are they […]

TL;DR A social wall aggregates hashtag posts from Facebook, Instagram, Twitter, and other channels into one live display. Taggbox defines it as a tool that collects, curates, and displays social content on digital screens in real time. Why it matters: Social walls surface user-generated content, strengthen brand awareness, and flag engaged audiences for lead follow-up. […]

I’ve never been to Disney World, but I’ve seen enough pictures to make the image of Cinderella’s Castle clear in my mind: grey bricks, a blue roof, plenty of windows, doors, and towers that seem to touch the sky.  But did you know it’s only 189 feet tall? We have the impression that it’s much […]

Interactive content is a marketing trend that has grown considerably in recent years. Providing numerous benefits, this type of content brings strong results to companies that employ it within their content strategies. Interactive content metrics are part of the process of evaluating the results from implementing this strategy.  They can help to improve indexing, based on […]

Gone is the time when, to situate ourselves in some event, we had to turn on the TV or tune in a radio station.  Today, all it takes is a quick search on the internet to find someone live blogging about any event, whether through social media or other channels. This phenomenon has a profound impact on […]

Widely discussed across all business sectors, the use of data to improve business intelligence is a topic every marketer is familiar with. With a greater depth of information, it becomes easier to understand your consumers’ behavior, preferences, and trends, and make it more efficient to reach them.  Interactive content plays an important role in achieving this. […]

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. Despite all the growth potential that the combination of these two areas can bring to a business, it’s still rare to see cases where this is effectively done, especially outside of the […]