Marketing

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? Finding the proper channel to announce your goods and services demands as much of a strategy as anything else.  In this […]

TL;DR Google’s reversal on third-party cookie elimination means marketers face a mixed landscape where cookies remain available in Chrome but with user controls, forcing adaptation to privacy-first strategies. Why it matters: Third-party cookies still power remarketing, audience targeting, and cross-site tracking for most digital advertising campaigns. The big picture: Chrome maintains cookie support while other […]

TL;DR Brand consistency means your logo, voice, visuals, and promises match across every touchpoint. When they drift, customers trust less and marketing spend works harder for weaker recall. Why it matters: mixed signals make brands forgettable and campaigns harder to attribute. By the numbers: consistent brand presentation correlates with roughly 23% higher revenue. How it […]

It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success. Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The higher an advertisement’s CTR, the more your business benefits, through lower costs to a better […]

Given the rise of competition in digital channels for consumers’ attention, it is not enough to create rich and relevant materials for the audience. It is necessary to do more than other companies are doing That’s why interactive content, such as an interactive graphic, can be precious to your brand. After all, it is essential to […]

TL;DR Smarketing aligns sales and marketing around shared language and goals. Common definitions help both teams describe audiences, handoffs, and outcomes consistently. Current Salesforce guidance supports this practice without making any tool or revenue result universal. Why it matters: inconsistent definitions create ambiguous handoffs. The big picture: shared language and goals are the core. How […]

The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media. Over time, apps like Spotify and Rdio have emerged, […]

TL;DR First-, second- and third-party data describe who collected it: the company itself (“mine”), a partner who shares theirs (“yours”), or an outside aggregator (“theirs”). First-party data tends to be the most accurate because the company controls how it is captured. Why it matters: first-party data powers retargeting and CRM automation on customers a company […]

One of the main challenges of Digital Marketing is to enhance the engagement of visitors with your pages. After all, the goal is turning the readers of your blog into leads and then convert them, right? To do so, you need to find ways to increase user interaction. There is no point in creating different attraction strategies and […]