Marketing

You can’t think of many assets more valuable to companies than the data they store about their consumers.  With varied information about the behavior, preferences, and other characteristics of the public, it is possible to set up increasingly personalized actions to attract and convert the buyer persona.  However, the collection of first-party data is a task […]

Conversion is an essential part of Digital Marketing. Even if you use various digital channels, the transition from lead to customer is very likely to happen on your site. With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results. The name of this strategy is […]

TL;DR Digital storytelling communicates a story or message through a computer-based tool. Current Adobe guidance treats point of view, purpose, a central question, emotion, voice, sound, pacing, and editing as design elements. Why it matters: visual choices should serve a defined message and audience. The big picture: format is one part of narrative design. How […]

TL;DR A customer engagement strategy is your plan for building ongoing, two-way relationships with customers, so the interactions that earn attention also turn into loyalty, repeat purchases, and conversions. Why it matters: engaged customers are more likely to stay loyal, buy again, and recommend you, a clear driver of retention and lifetime value. How it […]

TL;DR Customer loyalty is how likely a customer is to keep buying from you after their first purchase, and building it is the key to sustainable, repeatable growth. Why it matters: A loyal base delivers predictable, year-round revenue that makes planning and expansion far easier than living on seasonal spikes. By the numbers: Bain & […]

TL;DR Lead scoring assigns numerical values from selected record properties and event actions. A useful score needs explicit inputs and purpose, separates profile information from observed activity, and avoids treating one vendor’s threshold as universal. Why it matters: a number is only as clear as its documented inputs. How it works: combine selected properties and […]

Managing leads in a business is not a simple task. After all, it’s not enough to attract and convert them — you also need to keep track of your team’s performance and know what needs to be done in the upcoming months. Therefore, it is necessary to establish a lead generation goal: the goal your marketing team […]

The best way to stand out in the market today is to give people what they want, and that is exactly the kind of approach that human to human marketing (H2H) offers. This is a kind of marketing that promotes closer relationships, made by people and for people. Some people might have thought that robots […]

Creating content for blogs includes designing layouts, editing images, and other related tasks. Therefore, having the right visual content tool at your disposal becomes essential. Images and videos are great to grab the user’s attention, illustrating the content properly. Their use helps to engage and convert more. Thus, you need to find good photo editors and image banks, as […]

TL;DR Experiential marketing connects customers with a brand through a designed physical, digital, or hybrid experience that serves a defined campaign goal. How it works: The format can include live participation, virtual interaction, or a hybrid of both. Why it matters: A useful experience gives people a concrete way to encounter the brand. By the […]