Marketing

A blog is a website with regularly updated content. Businesses can use blogging to increase brand awareness, boost web traffic, and improve lead generation.

Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a powerful Marketing strategy for any company.  But what if you could be even more specific? When users seek to find products, services, or businesses in a specific area, what if your brand could […]

If you have a brick-and-mortar store, increasing foot traffic is the name of the game. And local SEO is the way to put yourself firmly on the map and start achieving your goals.

Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.

The State of Marketing Report 2022 has the answer and we also have some insights on that!

TL;DR Good TikTok marketing makes a clear idea feel native to the platform. The article’s brand examples point to useful demonstrations, creator stories, humor, challenges and behind-the-scenes material that earns attention before a sales message appears. Why it matters: A platform-native video gives viewers a reason to stay with the story instead of immediately treating […]

TL;DR Gen Z is shifting from Google to TikTok for searches, forcing a fundamental change in how we think about discovery and content strategy. Why it matters: Nearly 40% of Gen Z prefer searching on TikTok and Instagram over Google, signaling a major shift in search behavior patterns. By the numbers: TikTok grew from 655.9 […]

Do you consider yourself a music lover? Then Spotify must be on your top 3 applications list. Now it has a new integration that will allow you to brag to your friends about your music knowledge.

Asked about linking to insecure pages on websites and a negative impact on SEO, John Mueller, Google’s Search Advocate, interestingly explains how the algorithm works.