1166 artigos publicados
Marketing
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Marketing
What Is a Blog and Why Should Every Business Have One?
A blog is a website with regularly updated content. Businesses can use blogging to increase brand awareness, boost web traffic, and improve lead generation.
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Marketing
‘Consumers Want To Support Local Businesses, So You Need To Make Their Experience Easier,’ Says Local SEO Expert
TL;DR Local SEO, in Amanda Jordan’s words, means being easy to find and interact with online so people who already want to buy local can finish the trip. The article cites 46% of Google searches as local and a 900% rise in near-me queries. Why it matters: consumers may want to support local businesses, but […]
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Marketing
Local SEO: A Look at Why It Matters – and How to Get Started
If you have a brick-and-mortar store, increasing foot traffic is the name of the game. And local SEO is the way to put yourself firmly on the map and start achieving your goals.
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Marketing
Customers Are, Now More Than Ever, Choosing Brands They Feel Represented By
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.
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Marketing
Where to Put SEO Keywords: Stop Using the Same Keywords on Every Page
TL;DR Where to put SEO keywords starts with a distinct search intent for each page. The article shows why using the same terms on many pages can create keyword cannibalization and weaken relevance for readers and search systems. Why it matters: Clear page roles help searchers and teams understand which resource answers each question or […]
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Marketing
Email Marketing Is The Most Effective Channel To Drive Results, Research Shows
The State of Marketing Report 2022 has the answer and we also have some insights on that!
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Marketing
12 Brands Doing Great Marketing On TikTok To Inspire You
TL;DR Good TikTok marketing makes a clear idea feel native to the platform. The article’s brand examples point to useful demonstrations, creator stories, humor, challenges and behind-the-scenes material that earns attention before a sales message appears. Why it matters: A platform-native video gives viewers a reason to stay with the story instead of immediately treating […]
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Marketing
Gen Z Is Using TikTok To Make Searches Over Google. Marketers Need To Adapt To These Changes
TL;DR Gen Z is shifting from Google to TikTok for searches, forcing a fundamental change in how we think about discovery and content strategy. Why it matters: Nearly 40% of Gen Z prefer searching on TikTok and Instagram over Google, signaling a major shift in search behavior patterns. By the numbers: TikTok grew from 655.9 […]
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Marketing
Spotify Is Embracing Video and Games. Here Are The Main Reasons
Do you consider yourself a music lover? Then Spotify must be on your top 3 applications list. Now it has a new integration that will allow you to brag to your friends about your music knowledge.
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Marketing
Linking To HTTP Pages Doesn’t Affect SEO. But Is It A Good Practice?
Asked about linking to insecure pages on websites and a negative impact on SEO, John Mueller, Google’s Search Advocate, interestingly explains how the algorithm works.