Marketing

Spoiler: If you were doing it the right way already, there isn’t any significant change. Keep it there!

Trying to access crucial information online is a problem that happens daily for more than one billion people with disabilities worldwide. Today, 15% of the world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a […]

Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’re talking about with someone millennial or, especially, Gen Z? Or even comments on a hot topic where someone says “I saw this trending on Twitter or Reddit”? These are just examples of how we are connected […]

Do you remember when you were a kid, you thought you had received an amazing gift, and it was actually a pair of socks? Well, the equivalent of that in the life of an SEO professional is opening up Google Analytics, seeing a spike in organic traffic, and actually discovering it was all a lie. […]

Intent-based marketing targets users based on their specific intentions to deliver personalized experiences. This strategy enhances conversions and customer loyalty by aligning marketing efforts with user intent. Key tactics include using data to anticipate needs, creating relevant content, and refining campaigns with advanced analytics. Learn more about implementing these strategies in your business.

Heard that you can use Google AdSense to make money, but you’re not sure how? Read our comprehensive guide on using the platform to generate extra income.

TL;DR Telegram channels give brands a broadcast space that can pair regular updates with a recognizable community purpose. The article’s three examples focus on useful publishing habits, from brief news updates to content that gives subscribers a reason to return and share. Why it matters: A channel can create a direct publishing rhythm for an […]

Your social media visibility plays a major role in how your brand is discovered and viewed by potential customers, so finding strategies to boost your visibility is an important investment.

In September 2021, Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and they are delaying the deprecation by another year, aiming to start phasing them out in 2025.   When Google first announced these changes, marketers were a little insecure and uncertain about the end of the third-party cookies. How […]

From email marketing to user-generated marketing, and everything in-between this comprehensive list of marketing types will help take your business to the next level.