Marketing

Learning how to improve your productivity as a freelancer relies on your ability to manage your time and develop time management skills that will last for your entire career.

Knowing how to price your services is an important part of working as a freelancer, but it can be incredibly difficult to get started. In this article, we’ll help you understand the best ways to create prices for your freelancing work.

It’s safe to say that Google is an integrated part of our everyday lives. They’ve solidified their place in the world especially considering they possess over 86% share of the search engine market. Google is a force to be reckoned with, and it’s unusual to think about what the world would be without it.  Recently, […]

Rainbow Washing is a term coined by the LGBTQIAP+ community to criticize companies and brands that use the rainbow symbol superficially and for Marketing purposes only.

TL;DR Good content delivers a helpful, relevant, approachable experience beyond SEO basics. Google users rank relevance, emotional impact, storytelling, and usefulness as the four pillars that separate memorable pieces from forgettable filler. Why it matters: 87% of Google Search users say good content is helpful and relevant to their needs. By the numbers: 94% agree […]

Successful lead conversion transforms lackluster web traffic into mega success using proven strategies. Read the essential tricks for implementing content marketing and metrics for growth.

TL;DR A Socialinsider and Cloud Campaign study of 141 thousand LinkedIn posts found native documents earn about three times more clicks than other formats. Video leads engagement per impression for pages under 50k followers; images stay essential for quick wins. Why it matters: About 80% of B2B leads from social come from LinkedIn versus 7% […]

Amazon PPC ads perform better than most other search engine options today, and designated tools can help you make the most of each one.

TL;DR A real estate website eliminated content cannibalization by consolidating property pages from 413 to 85 types, reducing URLs by 15 million and boosting organic traffic by 110%. Why it matters: Multiple pages targeting identical keywords compete against each other, splitting ranking authority and harming organic performance. By the numbers: Keyword Insights helped reduce property […]

If you are a Marketing professional, you’ve probably been following the latest Instagram changes in order to curb TikTok’s growth. Now, it looks like its latest update was a little more drastic.  After the head of Instagram Adam Mosseri said that the platform is “no longer a square photo-sharing app”, Instagram will officially change the […]