Marketing

Freelancing is booming as a potential money-making opportunity for hard-working self-starters everywhere, but understanding how to manage clients efficiently is a must for success.

TL;DR Adobe’s trust research, as summarized here, shows most surveyed consumers worry about company data use and many will walk away after mishandling. Marketers should treat transparency and benefit-sharing as conversion infrastructure. Why it matters: Distrust is not a PR mood; the article’s 67% cite says people intend to stop buying after data misuse. By […]

The internet represents a wealth of opportunities for innovative self-starters to earn money, but figuring out which of them is the best fit for you can be challenging. Here’s a closer look at how to make money online for beginners, as well as a spotlight on a few of the best options.

Utilize your skills or build new ones to become a highly sought-after freelance digital marketer. Learn more about it in this blog post.

A lead generation form is simple yet strategic way to capture contact information and other data on your website. Focus on creating an enticing message that makes visitors want to opt in.

A long-term content strategy gives you the chance to plan out your long-form content with more accuracy in order to capture the attention of your audiences and provide a high return on value over time.

Freelance writers are full of creative juices that inspire them to create great content. However, a freelance writer can’t turn their ideas into engaging content without a consistent writing routine.

Cold pitching is a method of finding business that many freelancers don’t consider. However, it can be a great way to grow your business when you know how to approach cold pitching the right way with the correct strategies.

TL;DR Major brands are leveraging NFTs to create exclusive experiences, generate revenue, and engage younger audiences in innovative ways. Why it matters: NFTs offer brands unique digital collectibles that build community and provide authentic experiences beyond traditional marketing. By the numbers: NFTs transacted $25 billion in 2021, with Adidas generating $43 million through strategic partnerships. […]

Google Search Console provides you with beneficial reports to help identify how your website is performing and what you need to focus on to improve your SEO strategy.