Sales & CRM

TL;DR Email marketing tools automate sends, segmentation, and reporting, and GDMA’s 2026 benchmark puts the global unique open rate at 34.2%. The article notes 42.3% of Americans subscribe to email lists, so list growth still underpins campaign reach. Why it matters: Platform choice sets deliverability, automation depth, and how fast you can test subject lines. […]

Unhappy customers are inevitable. Because of this, you need to be equipped with the knowledge of how to deal with them to protect your brand’s reputation and bottom line.

Here in the digital age, it’s clear that shopping isn’t what it used to be anymore, and that’s the way today’s consumers like it. Speed, convenience, and instant gratification are the orders of the day, and the BOPUS approach to retail is one way modern businesses are keeping up with evolving expectations.

Uncovering where your brand fits in the overall scope of your target market is important for setting goals and projecting success.

Brands benefit from including both demand generation and lead generation tactics in their inbound marketing strategy.

Product branding is an important strategy that helps consumers identify and differentiate one product from another. Businesses of all sizes can successfully implement it and reap its benefits.

Selling business-to-business requires a different set of skills than marketing directly to consumers. But that doesn’t mean you should skip out on branding as part of the bigger picture. Find out why in this blog post.

Intent data is behavioral information that helps you verify if a business is interested in your product or services. Here’s how you can use it to target customers with the right content or ads at the right time.

A freemium model enables you to entice new leads by giving them access to a limited version of your software. These real-world examples will help with your decision making.

Bad customer service is everything that fails to meet customers’ needs or expectations. And it can really hurt your business by reducing your client base and decreasing overall profits.