Sales & CRM

eing a small business entrepreneur involves planning, setting goals, and hard work. When things go right, you’re on top of the world until the spinning globe makes you dizzy, and then you’ve got the world’s weight on your shoulders. Don’t fret. We’ve got your back!

Both revenue and profit are strong indicators of the financial wellbeing and viability of a company. At the same time, they have distinct differences that can show you where you are performance-wise and alert you to what you need to change.

It is easy to lose sight of what is most important in a project as a project manager. With the proper implementation of project management techniques, you can get started, stay on track, and complete projects in a timely manner.

While you may believe that your traffic and conversion rates are great, the truth of the matter is that the average order value of customers’ orders plays a huge role in the long-term growth and success of your business.

TL;DR SPIN selling is a consultative sales method for complex deals: ask Situation, Problem, Implication and Need-payoff questions before pitching. Its value comes from turning buyer pain into buyer-stated urgency. Why it matters: It keeps discovery focused on needs, costs and outcomes before the seller presents a solution. By the numbers: Huthwaite says the method […]

In order to grow a business, it is important to keep track of metrics and ROI. Understanding how well a campaign is performing will enable you to either scale up or create optimization changes.

Is your eCommerce store performing as well as you would like or as well it could? You can always improve your eCommerce optimization, as it is unlikely each visitor will convert and make a purchase.

Closer, emotional connections with your audience, faster iterations, and more control over customer experience: understand how product management can transform your relationship with what you sell.

The general goal behind launching a new product is to boost your bottom line and get ahead of your competition. However, product cannibalization can quickly lead to sales stagnation and revenue loss instead. Here’s what you need to know to avoid it.

No matter how irresistible your products and services may be, there will always be prospective customers with reservations about actually finalizing a purchase. That’s where a solid objection handling strategy comes in.