Category: Sales & CRM

Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising. So, businesses need to find new, innovative, efficient ways […]

If there is something all CMOs know about marketing, it’s that data is key for success.  This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. But there is some information about the buyer personas that you can’t simply find in numbers.  Especially regarding the experience they had buying something from a company […]

Selling.  That’s the word that guides any company’s strategy, regardless of its size or the solutions offered.  Although the goal seems simple, achieving it can be a bit complex, given the diversity of factors that can influence the process. Today, sales results depend directly on the company’s ability to understand the motivations, pains, and needs of […]

Learn how to calculate sales tax, how it works, and the major differences between these numbers among states.