55 artigos publicados
Sales & CRM
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Sales & CRM
How to run a customer satisfaction survey
If there is something all CMOs know about marketing, it’s that data is key for success. This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. But there is some information about the buyer personas that you can’t simply find in numbers. Especially regarding the experience they had buying something from a company […]
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Sales & CRM
Buyer’s journey: what is and what to offer at each stage
Selling. That’s the word that guides any company’s strategy, regardless of its size or the solutions offered. Although the goal seems simple, achieving it can be a bit complex, given the diversity of factors that can influence the process. Today, sales results depend directly on the company’s ability to understand the motivations, pains, and needs of […]
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Sales & CRM
Do you Know How to Calculate Sales Tax for your Business?
Learn how to calculate sales tax, how it works, and the major differences between these numbers among states.
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Sales & CRM
7 Tips to Help Your Sales Team Adopt New Technology
TL;DR Sales technology adoption starts with a defined business scenario, executive sponsorship, workflow fit, training, feedback, and explicit measures. Guidance separates tangible outcomes from employee-experience and collaboration outcomes. Why it matters: Tool availability alone does not demonstrate useful or sustained adoption. How it works: Connect one real workflow to an owner and measurable outcome. Case […]
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Sales & CRM
5 Ways to Attract Customers with Freebies
Discover effective strategies to attract customers using freebies. Learn how to leverage free samples, trials, giveaways, valuable content, premium offers, and referral programs to boost your brand’s visibility and customer engagement. Enhance your marketing efforts with proven tactics that encourage customer loyalty and drive growth.