Marketing

Ephemeral content is any content, such as video, images, or gifs, that lasts online for 24 hours before disappearing.  Unlike evergreen content (which lasts forever or until the user wishes to take it down and doesn’t depend on seasonality), ephemeral content cannot be found again on social media platforms.  That is, of course, unless users […]

The digital transformation brought brands to the digital world.  With over 4.66 billion active internet users worldwide, the chances are that your persona is also online. And to attract them to your business, you need to count on a solid branding strategy focused on the digital, or as you can say, on a digital branding strategy.  This guide will show the best opportunities […]

The shift from Outbound Marketing to Inbound Marketing changed everything in the marketing game. Marketers were used to targeting large audiences and creating strategies on a wide scale, and, then, tactics became more personalized and directed at specific buyer personas. Even with that scenario, a huge number of prospects were still an important indicator. However, […]

Buyer personas are central tools in the most successful Digital Marketing strategies. Based on them, creative teams develop extremely effective content, while decision-makers design campaigns capable of impacting the ideal customer. To better understand their relevance, let’s take a look at 8 buyer persona statistics for 2022.

The Digital Marketing world has become vital to most businesses and companies, providing an expansive universe of potential. For instance, a Digital-First Strategy could transform a business in many ways and drive them forward into the all-digital future that is clearly on the economic horizon. The following information will make it easier for businesses to transition to this […]

TL;DR Brand ambassador programs create deeper, long-term partnerships that go beyond typical influencer marketing, building authentic advocacy through sustained relationships and community engagement. Why it matters: Ambassadors provide steady, authentic presence versus viral spikes, offering sustained brand loyalty during market turbulence. The big picture: Programs like Yelp, Red Bull, and Maker’s Mark succeed by creating […]

A marketing strategy is what allows you to achieve your various marketing goals. Here’s how to define a marketing strategy.

Business growth is almost always a positive thing for most companies but can become problematic if you don’t have a strategy to handle this process.  Too many firms approach growth without a careful and measured understanding of what they want to achieve with this expansion. As a result, a good Market Expansion strategy is critical for businesses […]

Growth Hacking is a term coined by Sean Ellis. According to him, the most correct definition is: experiment-oriented marketing. The goal is to find opportunities aiming at fast results for the company’s growth.

ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers will tell you ROI is dead, and it’s because the metrics are being measured incorrectly. The reality is that ROI is alive and well as long as you know what you’re doing. Once you learn how to approach it more effectively, […]