Marketing

Ephemeral content is any content, such as video, images, or gifs, that lasts online for 24 hours before disappearing.  Unlike evergreen content (which lasts forever or until the user wishes to take it down and doesn’t depend on seasonality), ephemeral content cannot be found again on social media platforms.  That is, of course, unless users […]

The digital transformation brought brands to the digital world.  With over 4.66 billion active internet users worldwide, the chances are that your persona is also online. And to attract them to your business, you need to count on a solid branding strategy focused on the digital, or as you can say, on a digital branding strategy.  This guide will show the best opportunities […]

TL;DR Local online marketing aims ads, listings, and content at people who live or shop nearby, so a smaller geography can beat a thin national funnel when proximity drives the purchase. Why it matters: Nearby buyers often prefer a fix they can visit or call quickly over a distant brand with the same offer. How […]

Buyer personas are central tools in the most successful Digital Marketing strategies. Based on them, creative teams develop extremely effective content, while decision-makers design campaigns capable of impacting the ideal customer. To better understand their relevance, let’s take a look at 8 buyer persona statistics for 2022.

The Digital Marketing world has become vital to most businesses and companies, providing an expansive universe of potential. For instance, a Digital-First Strategy could transform a business in many ways and drive them forward into the all-digital future that is clearly on the economic horizon. The following information will make it easier for businesses to transition to this […]

TL;DR Brand ambassador programs create deeper, long-term partnerships that go beyond typical influencer marketing, building authentic advocacy through sustained relationships and community engagement. Why it matters: Ambassadors provide steady, authentic presence versus viral spikes, offering sustained brand loyalty during market turbulence. The big picture: Programs like Yelp, Red Bull, and Maker’s Mark succeed by creating […]

A marketing strategy is what allows you to achieve your various marketing goals. Here’s how to define a marketing strategy.

TL;DR Market expansion makes an existing product available in new segments or geographies when current markets saturate. Phrase frames it as channel analysis first, then concrete moves that grow reach and sales. Why it matters: A written plan cuts wasted spend on markets that never convert. How it works: Ansoff-style moves span penetration, product development, […]

Growth Hacking is a term coined by Sean Ellis. According to him, the most correct definition is: experiment-oriented marketing. The goal is to find opportunities aiming at fast results for the company’s growth.

TL;DR Return over investment (ROI) still matters when you measure marketing profit against spend with the right inputs. The article keeps ROI alive by fixing misuse, clarifying time horizons, and calculating the metric deliberately. Why it matters: without ROI discipline, teams fund channels that cannot prove net return. How it works: define gain and cost […]