1166 artigos publicados
Marketing
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Marketing
How To Create Brand Guidelines In 5 Simple Steps
TL;DR Brand guidelines are the shared rulebook for how a brand looks and sounds, covering voice, logos, colors, typography, and what partners may change. Why it matters: The U.S. Census Bureau says consistent logo and design use makes materials recognizable and reinforces legitimacy. What’s next: GOV.UK updated its brand guidelines in June 2025 for channels […]
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Marketing
Boost Your Team’s Best Practices With These 9 Internal Communication Tools
TL;DR The article picks nine internal communication tools so a team can share files, tasks, and decisions without long email threads. The set runs from Fleep and Troop Messenger through Yammer, Bit.AI, Joinblink, ProofHub, Zoom, Conceptboard, and Airtable. Why it matters: the opener ties brand success to seamless communication and on-time work. How it works: […]
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Marketing
Comedy in Content Marketing: How to Add Humor to Your Brand
TL;DR Brand humor is a trained skill: pick a style, draft past the Rule of 90, and run jokes through a Medium-Audience-Purpose map. The guide pushes a humor style guide so comedy stays on-brand instead of random one-liners. Why it matters: Humor can turn distracted readers into attentive, emotional, participating fans. How it works: Choose […]
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Marketing
Don’t Know Which Kind Of Marketer You Want To Be? Check The Main Marketing Roles And Titles
TL;DR Marketing roles span social, content, SEO, brand, email, paid, product, PR, and executive titles, each owning a slice of go-to-market work. AMA’s 2026 careers research shows AI fluency becoming baseline while job-posting demand shifts across those titles. Why it matters: Picking a title means picking the skills and metrics you will be measured on […]
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Marketing
From Copy To Design: Best Practices To Build Legendary Interactive Pieces
Interactive Marketing doesn’t stop growing. That’s why you need to understand the best practices for creating interactive content! Producing truly engaging materials that set your brand apart from the competition and attract your consumers’ attention is an increasingly important task.
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Marketing
How Storytelling Can Transform Your Company’s Marketing
What drives us to buy and acquire new products, goods, or services? Our needs or our wants? When it comes to the indispensable factors in our lives, we agree that it is our needs. For the rest, our wants. While necessary purchases are guided by practical and objective reasoning, purchases motivated by our wants are entirely subjective and irrational. […]
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Marketing
Strategic Storytelling: Where Business And Stories Meet
TL;DR Strategic storytelling, quoting Ben Horowitz in this piece, treats the company story as the company strategy. The article then compares Donald Miller’s StoryBrand, Robert McKee’s Storynomics and Andy Raskin’s strategic narrative. Why it matters: Horowitz is cited saying a great product still needs a story that gets people to join, build and invest. How […]
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Marketing
Strategic Storytelling: Where Business And Stories Meet — Campbell, Vogler And The Classic Hero Journey
TL;DR The article uses the Hero’s Journey as a way to examine change in a story: Campbell groups seventeen stages into departure, initiation, and return, while Vogler turns similar movement into twelve screenwriting beats. Why it matters: the framework gives strategic storytelling a sequence for moving from a familiar situation to earned change. How it […]
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Marketing
Why Every High Tech Company Needs A Growth Manager — And How To Do It Right
TL;DR A growth manager finds data-backed ways to raise revenue and cut waste between product and marketing. The guide uses Facebook’s seven-friends-in-ten-days aha moment under Chamath Palihapitiya, then covers duties from insights through plan execution. Why it matters: Without a growth owner, product and marketing optimize locally and miss the retention lever. Case in point: […]
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Marketing
How to Measure and Track Content Performance: 8 Tips on How to Improve Your Digital Content’s Performance
TL;DR To measure and track content performance, pick KPIs tied to business outcomes, then audit pages with your own analytics instead of opinions. The goal is to repair weak assets, amplify winners, and prove content moves people toward action. Why it matters: CMI finds 33% of surveyed B2B marketers put measuring effectiveness in their top […]