Marketing

In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with better features and benefits. It’s a great method, but are you achieving the best results with it?

You may be asking yourself, “why have a content marketing plan?” Content marketing plans are complicated and difficult to execute, we understand. Putting any extra time into your content marketing may seem like time spent away from your customers, your employees and your family. However, a good content marketing plan can actually save you time […]

Big Data is the information set present in server and company databases, which can be accessed and have interconnections between them.

With so many businesses jumping on the email marketing bandwagon, it is becoming all too easy to fall behind the competition with an old-fashioned snail mail newsletter.  By 2025, the number of global email users is expected to grow to 4.3 billion users. Businesses and individuals today need to have an email marketing service to […]

Marketing optimization is the process of tracking each channel your business utilizes and making adjustments based on those results. Keep reading to find out how to optimize your marketing campaigns.

Audience profiling is the process of getting customers’ data and segmenting them into groups with similar behaviors. The objective is to know your audience better to create personalized campaigns and increase results.

Arcs, timing, anticipation, staging… These are some of the 12 basic principles of animation listed by Frank Thomas and Ollie Johnston, two giants from The Walt Disney Company.

Keyword difficulty is an important element that marketers consider when they need to find the best keywords to rank for. It’s a metric that tells them how much SEO effort it might take to be at the top of the SERPs.

Social media marketing specialists monitor, execute and measure social media marketing efforts to guarantee the success of an organization.

Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their customers’ actions and desires.