Marketing

Crawlability shows how well a search engine (like Google) can access and read your site’s content. If your business is not paying attention to it, you may never conquer good positions on search engine pages.

One of the major challenges for companies is to know their audience thoroughly. The more you know about them, the better segmented your business becomes. The Empathy Map is the tool that allows this approach. It puts the company in the right direction to run campaigns, develop products, and execute actions.

The Loyalty Loop is a way of optimizing a Marketing Funnel to work specifically with already converted customers. Learn more about it in this blog post!

SEO leads are potential buyers that discover your products, services or website via search results. In this blog post, learn how to get and convert them into clients.

Header tags are what keep your content away from absolute chaos in terms of visual organization. They are also what Google likes to see when its spiders are crawling through your content.

A brand promise is a statement that reveals what consumers can expect from a brand every time they interact with it.

Google Analytics is a web analytics source that tracks and reports traffic to aid marketers in understanding their customers in a more complete manner. Learn how to get the most of this tool with these tips and hacks.

On a technical level, there is no difference between these domains. But there are important particularities that you should be aware of to choose the best extension to your business.

Content marketing has come a long way, offering numerous opportunities to B2B and B2C brands alike. To truly boost your results, drive conversions and expand upon your current fanbase, you must create a foundation upon which great communications take place. From there, you can do practically anything imaginable. Push your revenues into the stratosphere. Make […]

Web optimization is a strategy that helps businesses improve the experience of a user on their websites while making their online content much more attractive for search engines.