Marketing

It isn’t just the keywords you use that matter. The number of times you use those words or phrases also affects your search engine ranking.

SEO Automation is a smart way to automate repetitive tasks that you would normally do manually. By using the best tools in the market, you can achieve your goals much faster.

Linking to both internal and external pages within your content is a good way to boost search optimization and help users find other relevant information about a specific topic.

Focusing on the people you serve over bottom line profits is the easiest and most effective way to grow your business.

Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you will learn why your business needs it to achieve success.

Attraction marketing is the process of showing customers through demonstration why they can’t live without your product. It is often better received than straight sales talk.

TL;DR A publishing content workflow is the path from request to delivery: source, create, review, approve, publish. Without it, teams rediscover the same missed handoffs every deadline. Why it matters: Miscommunication and slipped dates usually trace to unmapped stages, not lazy writers. How it works: Halvorson’s cited definition lists request, source, create, review, approve, and […]

Using native videos is a strong social media marketing strategy that can often lead to more likes, shares, and comments. However, it isn’t always the best method for every digital marketing platform or in certain situations where you’re sharing someone else’s content.

Having an in-house SEO team offers many advantages to a business. In this article, we give you an overview of how to bring expected results through a powerful SEO team.

Developed by Moz, the Page Authority scale is a way for digital marketers to determine how well their page should rank. The higher the score, the better.