Marketing

Branded Keywords are keywords that leads use as a shortcut to search for information close to the conversion and, therefore, require an efficient strategy. Knowing how to define your Branded Keywords, and create a good strategy around them, is fundamental to your Content Marketing strategy.

Brand positioning is not an immutable aspect in companies’ strategy, but it must be consistent with the values propagated by the organization and aligned with the main elements of a brand platform: typography, colors, images, graphic elements and tone of voice, for example.

TL;DR Customer-centric copywriting transforms support interactions by prioritizing customer needs and emotions over company messaging. Why it matters: A 5% increase in customer retention can boost company profits by 23% through improved communication quality. The big picture: Customer-centric copywriting puts customer needs first, using their language and addressing their emotional state in every interaction. How […]

TL;DR Marketing analytics is the study of data used to evaluate how your marketing performs. Done well, it shows what drives customer actions and where your budget earns its return, instead of leaving decisions to guesswork. Why it matters: without it, companies work in the dark, unsure what is working or where they should head […]

TL;DR Human experience centers brand relationships on the whole person behind the buyer role. Qualtrics defines HX as the business interactions that happen between human beings. Why it matters: Qualtrics research found 82% of consumers preferred human help for medical advice and 72% for billing and technical support over self-service. How it works: The article’s […]

To make a qualified measurement, it’s necessary to know the most important metrics. Some of them translate the impact of the strategies and should be tracked frequently. Here are 14 crucial Content Marketing metrics to follow in 2023.

These hacks are essential if you want to show up on the phones of your followers and potential customers.

TL;DR This free stock photos directory stacks dozens of libraries, from Unsplash and Pixabay to Wikimedia Commons, so marketers can source visuals without a default paid shoot. Why it matters: Content plans stall when every asset needs a photographer or a stock subscription. By the numbers: The roundup targets 57 free sources spanning photos, vectors, […]

TL;DR Content Operations is the behind-the-scenes system (people, processes, technology) that keeps content moving without quality drift. The article cites CMI figures: 77% of users read blogs and 61% have bought after reading one. Why it matters: strategy stalls when nobody owns workflow, approvals, or maintenance. By the numbers: those CMI readership and purchase stats […]

TL;DR Online marketing still runs on SEO, social, content, email, and mobile. HubSpot’s 2026 State of Marketing says social media, email, website, and blog content remain as important as ever, while personalization and AI-search optimization change how the stack works. Why it matters: Brands need more personalized, channel-specific content, and teams must optimize that content […]