Marketing

Branded Keywords are keywords that leads use as a shortcut to search for information close to the conversion and, therefore, require an efficient strategy. Knowing how to define your Branded Keywords, and create a good strategy around them, is fundamental to your Content Marketing strategy.

Brand positioning is not an immutable aspect in companies’ strategy, but it must be consistent with the values propagated by the organization and aligned with the main elements of a brand platform: typography, colors, images, graphic elements and tone of voice, for example.

TL;DR Customer-centric copywriting transforms support interactions by prioritizing customer needs and emotions over company messaging. Why it matters: A 5% increase in customer retention can boost company profits by 23% through improved communication quality. The big picture: Customer-centric copywriting puts customer needs first, using their language and addressing their emotional state in every interaction. How […]

TL;DR Marketing analytics is the study of data used to evaluate how your marketing performs. Done well, it shows what drives customer actions and where your budget earns its return, instead of leaving decisions to guesswork. Why it matters: without it, companies work in the dark, unsure what is working or where they should head […]

TL;DR Human experience centers brand relationships on the whole person behind the buyer role. Qualtrics defines HX as the business interactions that happen between human beings. Why it matters: Qualtrics research found 82% of consumers preferred human help for medical advice and 72% for billing and technical support over self-service. How it works: The article’s […]

To make a qualified measurement, it’s necessary to know the most important metrics. Some of them translate the impact of the strategies and should be tracked frequently. Here are 14 crucial Content Marketing metrics to follow in 2023.

These hacks are essential if you want to show up on the phones of your followers and potential customers.

At any stage of the execution of a Content Marketing strategy, beyond the production, it is necessary to take advantage of images. If you are not sure about that, here are some relevant data regarding the use of images in Digital Marketing: when listening, people remember only 10% of what they heard after three days. When it comes to visual […]

Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers.  That is why marketers around the world choose this technique to increase lead generation and engagement.  According to the Content Marketing Institute,  77% of all internet users read blogs, and 61% of them have made […]

TL;DR Online marketing still runs on SEO, social, content, email, and mobile. HubSpot’s 2026 State of Marketing says social media, email, website, and blog content remain as important as ever, while personalization and AI-search optimization change how the stack works. Why it matters: Brands need more personalized, channel-specific content, and teams must optimize that content […]