Marketing

Product launches can often fail. One of the main reasons for this is a lack of proper market research beforehand. Learn seven of the most essential market research tools you need to use.

With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to.  With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]

Content marketing trends continue to evolve in 2024, offering you new and improved ways to reach your audience.

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as […]

When you want your business to grow and succeed, having the right content for lead gen marketing is key. Quality content that targets potential customers should be a significant part of your lead generation strategy.

Content marketing is a digital marketing strategy that revolves around the use of (you guessed it) content. Content is any form of digital media that your business uses to attract, engage, or retain customers. It can include anything from blog posts and articles to ebooks, social media posts, webinars, videos, infographics, and more.

TL;DR Google and Meta’s combined U.S. digital ad market share will drop below 50% for the first time since 2014, as Amazon, TikTok, and Microsoft capture growing portions of the $300B market. Why it matters: The duopoly era is ending as new platforms offer better targeting and first-party data capabilities. By the numbers: Google holds […]

TL;DR Instagram Candid Stories was a 2022 test designed around sharing a moment with friends. Read this article as a record of that experiment, then verify the feature set in the app before planning content, because social platforms regularly rename, test and retire products. Why it matters: a campaign built around an unavailable feature creates […]

TL;DR Twitter’s 2022 transformation under Elon Musk created unprecedented uncertainty for marketers, with policy reversals, verification chaos, and mass layoffs reshaping the platform’s reliability and brand safety landscape. Why it matters: Platform instability and policy changes directly impact brand safety and marketing ROI on one of the world’s largest social networks. By the numbers: Musk […]

Content is still absolutely king when it comes to succeeding online, and competition is fierce, so it’s vital that yours measure up in all the right ways. Here’s how hiring a freelance content producer can help you reach your goals.