Marketing

But one of the most overlooked aspects of being a successful freelance writer is having your own freelance writer website. If you’re unsure of how to go about it, this guide, with freelance writer website examples, will help you to create your own site in no time at all.

TL;DR McDonald’s FIFA World Cup 2022 campaign “Wanna Go To McDonald’s” ran in more than 75 markets worldwide. It is a verified historical case of a global campaign reaching many markets, not current evidence about localization outcomes. Why it matters: Local language and context help audiences understand a message in the setting where it appears. […]

Repurposing is the practice of using something for a goal other than its original one. Instead of coming up with brand-new visuals for a new campaign, a marketing company can repurpose content by utilizing content from an earlier, successful advertising campaign. Here are 25 ways to repurpose content.

Pay Per Click or PPC is a strategy that can help enhance your digital marketing strategy if you’re willing to put a little extra time and money into it. But what exactly is PPC marketing and how does it work? Join us for a crash course in PPC marketing.

Everyone, from seasoned industry experts to startup business owners, has been talking about how digital marketing is supposed to replace traditional marketing. But how likely is that to actually happen, and what do modern marketers need to know moving forward?

In 2023 and beyond, selling online is a huge part of how nearly everyone does business. But eCommerce marketing is a must if you’re serious about getting your business found. Here’s a look at what you need to know.

Although just about everyone has some basic writing experience, marketing writing is its own thing and requires a unique set of skills. Here’s what every professional needs to know about generating marketing writing that gets results.

Learn why digital content matters for your business–and what you need to know about creating the social media posts, blogs, and articles that will keep your audience coming back for more.

TL;DR AI writing assistants like Lex are reshaping content creation, offering writers powerful tools to overcome creative blocks and boost productivity while maintaining human oversight. Why it matters: These tools help writers break through creative barriers and speed up drafts without replacing human creativity and editorial judgment. How it works: AI assistants generate structured paragraphs […]

The majority of searchers never make it past the first page of results.This is why marketers need to do everything in their power to make it to the first page of the SERP. Here are 5 tips to help you.