Marketing

As a nonprofit, you can create a digital marketing strategy that includes smart tactics to express your mission to a wider audience, inspire giving, and motivate more people to volunteer with your organization.

TL;DR Blue checks shifted from earned authenticity badges toward paid subscriptions on Twitter and Meta. The piece tracks the lawsuit-era origin, $8 and $11.99 price points, and why brands should not confuse a receipt with trust. Why it matters: Audiences increasingly read checks as payment proof rather than notability. By the numbers: Twitter Blue is […]

Content marketing enables the creation of an engaging environment for potential customers to explore how your product or service can address their problems or fulfill their desires. By implementing this approach, you can effectively guide customers towards making purchasing decisions.

TL;DR Strategic content creation transforms inbound marketing from interruption to invitation, helping businesses earn customer trust through valuable information that guides prospects naturally toward purchase decisions. Why it matters: Content acts as the interior of your inbound marketing foundation, making your brand inviting and creating meaningful customer relationships. By the numbers: B2B companies with at […]

TL;DR Google is racing to integrate chatbot capabilities into its search engine as ChatGPT’s success forces the tech giant to accelerate AI development and protect its search dominance. Why it matters: Google’s search monopoly faces its first serious threat as conversational AI changes how people find information online. The big picture: CEO Sundar Pichai recalled […]

TL;DR A content marketing budget funds creation and distribution, not posts alone. The article’s SMB sketch sits near $400/month (~$4,800/year) and shows line items for tools, team/freelancers, ads, and analytics across social, email, and web. Why it matters: unpaid ideas still burn cash in tools, people, and promotion. By the numbers: example lines include $300 […]

TL;DR Creating content faster here is mostly operations: plan weeks ahead, outline, draft without premature editing, then reuse templates and old assets. CMI figures in the article say only 40% of marketers keep a documented formal strategy, while 27% have none. Why it matters: Demand for volume rises while quality bars refuse to fall. By […]

TikTok’s “heating” button, which allows employees to manually select which videos go viral, has raised questions about the platform’s impartiality and the true nature of its personalized feed.