Your Guide to the San Diego Writing Scene

TL;DR

San Diego's writing scene sits between biotech, tourism, and startups, with Glassdoor pay near $54,540 for writers and $69,974 for content managers. UCSD, SDSU, Meetup groups, and coworking rooms round out the local loop.

  • Why it matters: Weather and a growing digital economy pull writers who want client density plus outdoor life.
  • By the numbers: The guide cites a 33% jump in content marketing jobs from 2017 to 2018.
  • Case in point: UCSD and SDSU together enroll more than 100,000 students with writing programs.
  • Zoom in: Union Cowork, Desk Hub, and WeWork are named as places to get work done.
  • The bottom line: Refresh pay on live boards, then pick one campus or meetup lane for introductions.

San Diego has long been known as a popular tourist destination, with Sea World, the Gaslamp District, and Balboa Park earning a significant amount of the attention bestowed on America’s Finest City. However, San Diego is also a center for technology, particularly biotechnology, as well as a growing number of digital marketing companies and startups.

The combination of great weather, numerous attractions, and an increasingly-robust demand for writers makes San Diego an excellent place for skilled writers.

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Making a Living as a Writer in San Diego

According to Glassdoor, content writers in San Diego earn an average of $54,540 per year. In addition, Content Managers in San Diego earn an average of $69,974 per year, salaries with are highly competitive on a national basis and allow for a reasonably-comfortable standard of living in San Diego.

With San Diego’s economy booming, and with new companies moving to the city every year, opportunities for content writers in San Diego are only set to increase in the future.

On a more macro level, the demand for talented content writers is growing as well. In addition to a 33% increase in the number of content marketing jobs from 2017 to 2018, the content writing and copywriting industries are projected to see an 8% to 9% annual growth rate over the next decade.

Educational Opportunities for Writers in San Diego

San Diego is, among other things, a college town. The world-renowned University of California San Diego and the increasingly-impressive San Diego State University are bedrocks of the San Diego college community, with more than 100,000 undergraduate and graduate students combined. Each university has extensive writing and marketing programs, including extended studies programs ideal for full-time workers looking to improve and modernize their skill set. Other local universities include CSU San Marcos, University of San Diego, and Point Loma Nazarene University.

Colleges here aren’t just names on a brochure, either. Local reading series like “So Say We All” sometimes team up with university professors and students, blending academic resources with the rest of the city’s creative messiness. Sure, you can take a class on narrative nonfiction or digital storytelling, but a lot of real growth happens in those after-hours discussions at a café in Hillcrest. Sometimes, finding your writing voice is about more than cranking out degrees; it’s about who you meet and what you listen to in this kind of lively, weirdly welcoming academic scene. The universities seem to recognize that too, sprinkling their calendars with visiting writer events and local collaborations.

Writing Meetup Groups in San Diego

The vibrant writing community in San Diego is active on Meetup. A few popular Meetups include the San Diego Writers and Editors GuildPublishers & Writers of San Diego, and Women Who Wine and Write.

Writing Conferences in San Diego

San Diego also has an abundance of writing events and conferences. These include:

The Best Places for Writers to Get Work Done in San Diego

San Diego is well-known for scenic vistas, a youthful and vibrant population, and an environment that inspires creativity. It should come as no surprise that San Diego is teeming with excellent locations for getting some writing done.

And speaking of inspiration, you’ll notice writers everywhere—some hammering away on laptops, others working on something mysterious in spiral notebooks. There’s an energy to the scene that you can’t really fake. Even if you’ve only just moved here, it almost dares you to start your own project, or at least to leave a half-finished story on the table after three cups of something overpriced. If you care about seeing what local talent is up to, check out poetry slams or short-story readings at one of the microbreweries (yes, with actual beer). Those evenings tend to get loud and weird and, yeah, sometimes a little too honest.

Co-working offices are an increasingly popular option for writers and entrepreneurs of all stripes. In fact, co-working spaces have grown by an annual rate of more than 200% globally over the past 5 years, and San Diego is no exception to this trend.

The following are a few of the most popular co-working spaces for writers:

  • Union Cowork, located in Encinitas, North Park, and East Village
  • Desk Hub, located in Little Italy
  • WeWork, located in numerous locations through the city and San Diego County

If you aren’t ready to commit to a co-working subscription, there are plenty of cafes and coffee shops available to write in.

There are plenty of Starbucks locations in San Diego, so you’ll never be far away from a hot cup of coffee and a place to write. In addition, there are countless small-chain and family-owned coffee shops and cafes to choose from as well. A few popular options include:

Local Companies Hiring San Diego Writers

There is no shortage of places for writers in San Diego to find work. Here are a few examples:

Digital Marketing Agencies

At the heart of many content opportunities is a digital marketing agency working on a content marketing campaign for a client. As a hub for digital marketing agencies, San Diego is full of opportunities for writers. Even digital marketing agencies who have writers in-house tend to utilize freelance writers for some of their client work.

A few of the most notable digital marketing agencies in San Diego Include:

Content Platforms

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  • Skyword is a collaborative content marketing platform that can claim some major companies as its clients, including IBM, Tom’s of Maine, and Anthem.
  • Scripted is a Bay Area content platform that helps connect freelance writers with businesses and agencies looking to increase their bandwidth. The general consensus is that they are a relatively difficult platform to get accepted on, but once accepted they offer a variety of diverse assignments for writers.

Join the Ranks of Some of the Best Writers in the World

San Diego is one of the most desirable locations to live in the United States. Freelance writers are fortunate in the sense that their work can, by and large, be done from anywhere. This is why so many freelance writers and other location-independent workers continue to choose San Diego.

Frequently Asked Questions

What San Diego pay bands does the article report?

Glassdoor averages about $54,540 for content writers and $69,974 for content managers in the San Diego market. The piece calls those nationally competitive for a comfortable local standard of living. Re-verify before you negotiate, because directory scrapes age quickly on both boards.

Which education options are highlighted?

University of California San Diego and San Diego State University, described as enrolling more than 100,000 undergraduates and graduates combined. Extended studies paths are noted for full-time workers. Use campus calendars for workshops even if you are not seeking a degree.

Where do writers meet and work around the city?

Meetup groups such as San Diego Writers and Women Who Wine and Write are named, plus the SDSU Writers' Conference on the events list. Coworking options include Union Cowork, Desk Hub in Little Italy, and WeWork sites. Treat those rooms as hiring channels in addition to desks.

Which platforms does the guide name for paid content work?

Skyword and Scripted appear as content platforms connecting freelancers to brand programs, alongside local digital marketing agencies that hire writers. Combine platform applications with in-person meetup visibility so referrals arrive before cold applications. Tourism and biotech briefs are the adjacent verticals the intro implies for San Diego.

MM Matt Montenegro