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The 8 Most Insightful SEO Agency Blogs You Need to Follow in 2024

MM
Matt Montenegro Founder & CEO
30/06/2022 4 min
TL;DR

SEO still drives discovery, with the article citing 68% of online experiences starting in search and 61% of B2B marketers saying SEO beats other traffic methods. It points readers to a top-9 SEO blog list plus LinkedIn voices to keep up with Google-dominated results.

  • Why it matters: Algorithm changes punish teams that only learn tactics once.
  • By the numbers: Google is framed as starting over 90% of searches.
  • How it works: Follow specialist blogs, then add real-time LinkedIn commentary.
  • Case in point: Named influencers include Shama Hyder, Rand Fishkin, and Neil Patel.
  • The bottom line: Pair durable blog playbooks with faster social signal checks.

When it comes to digital marketing, search engine optimization (SEO) is still one of the most reliable methods to drive traffic to your website. 

The numbers back up this statement, as 68 percent of all online experiences start with a search engine. Also, B2B marketers overwhelmingly (61 percent) say that SEO marketing generates more traffic than other methods.

One of the primary challenges of SEO, though, is keeping up with Google’s algorithm updates. 

As you probably know, Google dominates the market, with over 90 percent of all searches starting on its platform. 

No other search engine comes close, and that figure is unlikely to change anytime soon.

So, what can you do as a business or agency that needs to stay up-to-date with algorithms and SEO best practices? 

Fortunately, tons of blogs and websites are dedicated to SEO, so all you have to do is follow them.

Even better, we’ve compiled a list of the top 9 SEO agency blogs that can help you maximize your return, so you don’t waste time or energy on strategies that don’t work.

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Top SEO LinkedIn Influencers to Follow

While blogs can give you lots of actionable advice and information, they can only go so far. 

Following SEO influencers on social media like LinkedIn gives you more perspective. Also, these platforms allow you to receive updates and tidbits in real-time rather than waiting for a new blog post to drop.

People sometimes overlook just how quickly trends pop up and fade out in the SEO world. It’s not even just algorithm updates — it’s shifting user behavior, new tools, or the sudden popularity of a search tactic that everyone assumes is “the thing” until it’s not. Honestly, keeping a finger on the pulse through influencers saves a lot of pointless trial-and-error. You might hear about something brewing before it even hits the mainstream, which is a bit like getting tomorrow’s tip sheet today.

There’s also this quieter side benefit: you get to see thought processes in real time. Someone like Hyder or Fishkin might react to a Google Search Central blog post, throw out a contrarian take, or just admit they’re still figuring something out — and that’s weirdly reassuring. It’s the unfiltered comments and little confessions tucked into their feeds that give you better context than a polished case study ever would. Nobody has the full playbook, and that’s oddly comforting.

Here are our picks for the top three LinkedInFluencers talking about SEO.

Shama Hyder

Hyder is the CEO of Zen Media, which is a pretty big player within the world of digital marketing. 

Hyder has been very active on social media from the beginning, so she knows how to share bite-size nuggets of information. 

She has also worked with some of the biggest brands in the world, so she knows a thing or two about how to scale up different marketing strategies.

Rand Fishkin

Fishkin is one of the founders of MOZ, meaning he’s well-versed in SEO tactics. 

While he’s mainly focused on his new venture SparkToro (a research engine), he still dabbles in SEO.

Neil Patel

Patel is super active across the board on different sites and social platforms. 

If you follow his blog and his LinkedIn profile, you’ll get even more insights and tidbits on how to grow your business. 

Again, Patel focuses on all aspects of digital marketing, but his takes on SEO are super valuable.

While SEO elements like title tags and meta descriptions help, you need high-quality content for your visitors. 

Otherwise, you’ll have a much higher bounce rate, and it won’t matter how optimized your pages are or not. 

Frequently Asked Questions

Why does the article emphasize following SEO blogs at all?

It argues SEO remains a primary traffic channel, citing 68 percent of online experiences starting with a search engine and 61 percent of B2B marketers saying SEO outperforms other methods. Keeping up with Google updates is the hard part. Curated blogs reduce time wasted on tactics that no longer work.

How dominant is Google in the piece's framing?

It states that over 90 percent of searches start on Google and that no other engine comes close. That concentration is why algorithm literacy matters for agencies and in-house teams. The recommended blogs and influencers are positioned as ways to track those shifts without testing every rumor yourself.

Which LinkedIn SEO voices does the article highlight?

It calls out Shama Hyder of Zen Media, Rand Fishkin (Moz founder, later SparkToro), and Neil Patel. The value is framed as bite-size, sometimes unfiltered reactions that arrive faster than long blog posts. Follow them as commentary layers rather than as a substitute for primary Google documentation.

Do blogs alone finish the learning loop?

No. The article says blogs help but only go so far, then recommends LinkedIn influencers for nearer-real-time updates. It also reminds readers that titles and meta tags fail without high-quality content that keeps bounce rates down. Combine sources, then validate on your own properties.

MM Matt Montenegro

Matt Montenegro

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