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Marketing

Google Ads Lets You Create Campaigns Using Generative And Conversational AI

MM
Matt Montenegro Founder & CEO
31/05/2023 6 min
TL;DR

Google Ads now offers conversational AI that builds campaigns from your landing page URL, plus enhanced Automatically Created Assets that adapt ad copy to each search query.

  • Why it matters: Advertisers can draft keywords, headlines, and images through natural language by manual setup.
  • How it works: Paste a landing page URL; Google AI drafts assets and offers a chat for refinements.
  • The big picture: Enhanced ACAs use generative AI to match ad text to live query intent.
  • Reality check: Google AI understands ad policies and performance data that general tools lack.
  • The bottom line: Treat AI output as a draft and keep final campaign judgment with your team.

A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance.

After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on.

The news was announced during the Google Marketing Live 2025 event and surprised advertisers from all over the world due to the variety of tools and their different possibilities for improving results and streamlining the process of creating campaigns.

In this article, I’ll tell you about some of the new AI tools introduced by Google.

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Creating really effective campaigns can be time consuming.

Planning and writing the copy, researching keywords and analyzing the competition takes much longer compared to actually running the campaign within the platform.

But, what if Google Ads, with all its intelligence acquired over all these years, could help you with that?

Well, it seems that day has come.

Google Ads is introducing a new conversational interface designed to streamline your creation and suggest the best titles, descriptions and keywords for your campaign through Artificial Intelligence.

See how it looks:

This is the headline creation section:

And also the description part:

Awesome, right?

All you need to do is input your landing page into the tool and Google Ads AI will automatically generate relevant and effective keywords, titles, descriptions, images and other assets to perfect your campaign.

The feature is optional, you can edit, revise or simply ignore these suggestions when setting up your campaign.

In addition, Google has introduced an AI powered chat that allows you to chat with the tool, as if you were talking to a coworker.

Through it, you can ask for suggestions, ideas and tips to improve your campaign and boost your results with the help of artificial intelligence.

Now, for anyone working in a team or agency setting, this interface feels a bit like your most organized colleague stepping in and sorting out the messy parts of brainstorming. Instead of back-and-forth emails (or Slack threads that go nowhere fast), you get comprehensive suggestions right there, in real-time, without the post-lunch lag. It’s not just about speed, either—the AI sometimes tosses out headline options you probably wouldn’t have thought of—some clever, some a little odd, but honestly, that’s part of the fun.

Plus, this is where the whole workflow starts feeling less robotic and more collaborative. There’s a difference between canned recommendations and something that feels (almost) like banter. I’ve caught myself rewording a suggestion from the tool, mulling it over like I would with anything a teammate said—maybe adding a bit more personality, trimming out a cliché, whatever fits. AI hasn’t replaced the creative process; it just sits in on the meeting, always awake, caffeinated, and happy to throw another idea into the mix.

Upon learning about this new function, you may be wondering: Does ChatGPT not have solutions similar to these? What should I use the Google Ads feature for?

Well, in the context of ads, it is possible to say that ChatGPT is still a child when compared to this artificial intelligence created by Google.

The reason? ChatGPT does not understand the context, dynamics and results of Google Ads campaigns as the platform itself does.

Generative artificial intelligence within Google Ads means having a machine with information and complete intelligence about the dynamics of ad titles, description, keyword, tool policies, and everything else important to deliver results that can really change the game of your campaigns.

However, one thing does not eliminate the other. Use these tools to further enrich your campaigns and have the critical sense to judge what should or should not be included in your ads.

Last year, Google launched Automatically Created Assets (ACA) for Search Ads.

Basically, the tool uses the content of a landing page and existing ads to automatically generate headlines and descriptions in your campaigns.

Soon, the company will enhance the ACA with generative AI to adapt ads much more effectively based on the context of the user’s query.

To exemplify this advance, Google demonstrated how the texts may appear if a user searches for “skin care for dry sensitive skin”.

Automatically, Artificial Intelligence created the title “Soothe Your Dry, Sensitive Skin.”. Text extremely aligned with the search performed by the user and the content of the page.

Pretty cool, isn’t it?

Now imagine the ocean of possibilities that brands and professionals will have to increase the relevance of their ads and grow their results with the help of AI.

Conclusion

We are undoubtedly experiencing one of the biggest leaps that Google Ads has ever taken in its entire history – generative and conversational AI.

These new AI tools bring diverse and new possibilities for those who work with ads to create unique and effective campaigns that talk directly to the user, thus bringing even better results for companies.

We don’t know where this is going, but the advances in artificial intelligence in recent times have been so great that we can no longer underestimate its power.

The features released initially may not work the way we envisioned, but machine learning capabilities could advance it like never before.

Make good use of these resources and always have critical thinking to decide to what extent you will give up control to the AI or not.

Frequently Asked Questions

How does Google's conversational AI differ from using ChatGPT for ad creation?

Google's AI has deep integration with Google Ads platform data, understanding campaign dynamics, ad policies, keyword performance, and user behavior patterns that ChatGPT lacks. This contextual knowledge allows it to generate more targeted suggestions based on actual advertising performance metrics alongside general language patterns. The AI can also access real-time campaign data to provide recommendations that align with Google's advertising ecosystem and compliance requirements. Run a small test campaign with AI-generated assets and compare quality scores against your usual manual drafts.

What information does Google AI need to generate campaign assets automatically?

The primary input required is your landing page URL, which Google AI analyzes to understand your business, products, and target audience. The system then generates relevant keywords, headlines, descriptions, and images based on the page content and structure. You can also interact with the conversational interface to provide additional context, ask for specific suggestions, or request modifications to the generated assets through natural language commands. Pick one high-intent landing page and review every AI-suggested headline before enabling the campaign.

Can I edit or override the AI-generated campaign suggestions?

Yes, all AI-generated suggestions are completely optional and editable. You can modify headlines, descriptions, keywords, or any other assets before launching your campaign. The conversational interface allows you to request changes, provide feedback, or ask for alternative suggestions. This ensures you maintain full creative control while leveraging AI assistance to accelerate the initial campaign setup and brainstorming process. Document which AI assets you approve so your team can reuse winning patterns in future campaigns.

How will enhanced Automatically Created Assets improve ad performance?

The enhanced ACA uses generative AI to dynamically adapt ad copy based on specific user search queries, creating more contextually relevant advertisements. For example, a search for "skin care for dry sensitive skin" would automatically generate the headline "Soothe Your Dry, Sensitive Skin" alongside using generic copy. This real-time adaptation increases ad relevance scores and improves click-through rates by matching user intent more precisely. Monitor query-level performance reports after enabling ACAs to spot which intent variants drive the strongest conversions.

MM Matt Montenegro

Matt Montenegro

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