Seven B2B Content Marketing Platforms
In this section, you will discover seven B2B content marketing platforms. We will present their main features, show for which purposes they can be used, and point out some benefits they can bring to their users.
1. Kapost
Kapost’s platform provides tools to create, centralize, organize, publish, and promote B2B content marketing. Since it also includes analytics features, your company can uncover gaps in its strategy, verify the content’s performance and optimize it.
Using the same resource for all these purposes makes the processes more accessible and allows you to produce content aligned with your business’ strategy, goals, and audience. As a result, your company will deliver relevant content to its audience that can contribute to accomplishing its objectives.
2. StoryChief
This platform offers tools to create content, publish it across multiple channels, manage SEO, social media, and data, and establish an editorial calendar. According to StoryChief, its users can collaborate better, publish faster, and measure quality. It is useful to boost brand awareness, generate organic traffic, and get insights on performance, which helps to optimize the campaign.
One thing that’s sometimes overlooked with platforms like StoryChief is how they can break down usual bottlenecks between marketing teams and, say, product or sales folks. It’s one thing to have cloud tools, but having everyone comfortable throwing their drafts, briefs, or even half-baked ideas into a single hub can shift how fast a campaign goes live. I’ve seen teams who, after a rocky adjustment period, start relying on this shared environment so much that brainstorming on Slack just feels clunky by comparison.
3. Percolate
This platform reunites tools to build and manage marketing strategies, coordinate content marketing production, distribute content across several channels, and analyze the campaign’s impact.
As stated by Percolate, the solution that it offers can alleviate some challenges faced by enterprises, such as difficulty in creating effective processes, governing and repurposing content, and lack of measurement.
If you’re exploring Percolate or something similar, try digging past the marketing promises—even a quick free trial can say a lot about day-to-day usability. Some platforms have gorgeous dashboards that look great in demos, but real workflow only improves if your actual, sometimes-messy processes fit their logic. And you honestly don’t need to fall for the whole “perfect solution” angle; a tool that’s just good at getting your content approvals sped up might already justify its monthly subscription.
Since this software streamlines content marketing processes, it allows your company to save time and reduce agency expenses, for example. As a consequence, your organization’s strategy becomes more active, leading to a higher marketing ROI.
4. Uberflip
Uberflip integrates all types of content created by the user, allowing him to create, organize, manage, personalize, target, distribute, measure and optimize his content using only one platform.
Thanks to these features, your company can create content for each stage of the buyer’s journey and deliver the right marketing pieces to your audience, which drives it through the sales funnel. As a result, Uberflip helps to increase lead generation and conversion rates.
5. CoSchedule
CoSchedule presents a set of agile marketing solutions. They are useful to centralize your content, manage social media and brand assets, and establish a marketing calendar. The company claims that its tools help to publish more content, deliver work on time, and stay focused.
All these aspects allow your team to concentrate its efforts on creating great content to generate qualified leads. They also increase productivity and reduce expenses because only one platform is used to perform content marketing management actions.
6. Curata
Curata’s content marketing platform includes features of content creation (ideation, collaboration, calendar), publishing (distribution, promotion, automation), reporting and analytics.
It allows your company to streamline content production and analyze the impact of your marketing campaign. It is also possible to integrate this software with marketing and sales applications such as Marketo and Google Analytics. For these reasons, Curata is useful to enhance your content creation and cause a higher impact on pipeline.
Given the fact that interactive marketing is a trend — in 2017, 46% of marketers were already using this asset and 79% of them were planning to increase its usage, as indicated by the Content Marketing Institute (CMI) — we could not forget to present a platform to create interactive content.
A platform that enables companies to produce all types of interactive content without coding, such as quizzes, white papers, infographics, assessments, calculators, wizards, ebooks, configurators, and lookbooks. Solutions cover all stages of the strategy (planning, creating content, launching, measuring, and optimizing) and include specialists’ support.
This platform not only facilitates these processes, but it also brings competitive differentiation, increases qualified lead generation and conversions as well.
Interactive experiences are 87% more effective than static content to grab your audience’s attention and leads to a higher degree of lead nurturing, according to the CMI study we mentioned above. Given these points, this type of content enhances marketing strategies bringing substantial benefits.
Some Tips to Choose the Ideal Platform for Your Business
Using a B2B content marketing platform is essential to accomplish the goals of your company’s marketing campaign. To choose the ideal one for your business, make sure that it offers what is necessary to achieve your objectives, provides quality service, and useful tools.
In addition to that, do not hesitate to contact the software provider. Experts will answer your questions and give all the information you need to make the right decision. If it is possible, request a demo version to see how the platform works.
At last, two things are essential — to keep your company’s goals clear and get to know different B2B content marketing platforms, learning about their features and their customers’ stories (usually, there are case studies available on their websites).
