Marketing

Hyper-personalization marketing centers on creating a more individualistic customer experience.

Bounced emails can have a direct and negative impact on your overall sender reputation and ability to deliver emails into your recipient’s inbox. Learning what email bounce rate is and how you can reduce this metric is imperative to getting the best results for your marketing efforts.

TL;DR Marketing apps turn quizzes, guides, and calculators into lead-capturing experiences across the funnel. The article ties them to engagement, faster workflows, clearer UX, and tighter handoffs to sales. Why it matters: a scored quiz qualifies interest better than a static brochure page. How it works: visitors complete an interactive flow while the app stores […]

Performance marketing can help your brand get the most out of your advertising and digital marketing campaigns without costing you more than your return. Learn about what performance marketing can bring to your business and how to apply it to your initiatives.

Exit Rate is all about people leaving your site after viewing any number of pages on it. In this blog post, learn how to calculate your exit rate and use the data to benefit your marketing strategy.

When planning a new project, thorough preparation is the key to success. SWOT and PEST are two of the most widely-used, efficient planning methods out there. However, there are definitely times one is a better fit than the other, so it’s critical to understand the difference.

A successful marketing campaign is about more than just appealing to everyday consumers. It’s also about selling third-party retailers on the benefits of partnering with you and stocking your products. A solid trade marketing strategy is the key to accomplishing both.

Compared to traditional marketing techniques, branded marketing offers your business a chance to stand out in some compelling ways. Here’s a closer look at what you need to know to make it work for you.

Interactive communication can help businesses improve the ways in which they converse with customers and prospects. Learn everything you need to know about mastering the interactive communication process and start being a more effective communicator.

TL;DR Total cost of ownership, or TCO, includes an asset’s purchase price and the costs of using it over time. The article helps managers compare options before training, licenses, downtime, maintenance, or residual value change the total. Why it matters: An acquisition can look affordable at purchase while maintenance, operation, and support change its actual […]