Marketing

Keeping track of essential Key Performance Indicators (KPIs) today can show you how your agency is currently performing, help you grow your client base, and lead to better ways to increase your profitability.

Great content deserves to be shared and read by your key audiences. With the help of free content distribution platforms, you can help to circulate your content to the people who are most interested in reading it.

We are in 2025 and I am no longer surprised by the gender pay gap. This is still the order of the day for  many companies, even those that are positioning themselves on the side of the struggle of women in their external channels. But I confess that the following data took me by surprise […]

TL;DR Google is expanding short-form video in search results: Danielle Marshak defines shorts as vertical clips under five minutes, while online video already drives 82% of consumer internet traffic. Why it matters: short video conveys emotion, movement and tone text alone cannot match in a single glance. By the numbers: Stone Temple found Google answered […]

TL;DR Local SEO helps retailers capture the growing “Buy Local” movement by targeting ready-to-buy customers in specific geographic areas, delivering higher conversion rates with focused marketing budgets. Why it matters: 46% of Google searches seek local information, and 76% of “near me” searches result in physical store visits. By the numbers: 57% of consumers gave […]

It is important for your dedication and hard work to be recognized. Ad agency awards serve as a resource that helps you reach your full potential by being recognized as a leader in your industry. But which are the best ones to enter?

A conversion path turns qualified website visitors into leads and, hopefully, customers who buy your products or services.

Have you ever wondered if customers are more likely to click on organic results with headlines that include words like “free” or “best value”? Moz, one of the best SEO benchmark and planning platforms out there, did an internal study called “Commercial vs. Functional vs. Emotional: A Case Study on Page Title SEO Testing” to […]

Learn how to recognize the challenges of content marketing and how to resolve them to improve your customer engagement and generate leads.

Find out how the power of a social media influencer might just be enough to grow your brand and your business.