Marketing

Keeping track of essential Key Performance Indicators (KPIs) today can show you how your agency is currently performing, help you grow your client base, and lead to better ways to increase your profitability.

Great content deserves to be shared and read by your key audiences. With the help of free content distribution platforms, you can help to circulate your content to the people who are most interested in reading it.

TL;DR Women still dominate influencer headcount, yet marketplace data keeps showing men earning more per collaboration. IZEA’s 2021 gap sat near 30% per post; Collabstr’s 2025 sample still shows about a 40% male premium. Why it matters: Brands that equate female presence with pay equity miss the rate gap. By the numbers: Collabstr’s 15,000+ collabs: […]

TL;DR Google is expanding short-form video in search results: Danielle Marshak defines shorts as vertical clips under five minutes, while online video already drives 82% of consumer internet traffic. Why it matters: short video conveys emotion, movement and tone text alone cannot match in a single glance. By the numbers: Stone Temple found Google answered […]

TL;DR Local SEO helps retailers capture the growing “Buy Local” movement by targeting ready-to-buy customers in specific geographic areas, delivering higher conversion rates with focused marketing budgets. Why it matters: 46% of Google searches seek local information, and 76% of “near me” searches result in physical store visits. By the numbers: 57% of consumers gave […]

It is important for your dedication and hard work to be recognized. Ad agency awards serve as a resource that helps you reach your full potential by being recognized as a leader in your industry. But which are the best ones to enter?

A conversion path turns qualified website visitors into leads and, hopefully, customers who buy your products or services.

TL;DR In Moz’s Three Ireland page-title test, functional titles lifted CTR 9%, commercial titles only 1%, and emotional copy cut CTR 31% on mobile-phone product SERPs over six weeks versus a prior six-week control. Why it matters: the title is often the only SERP copy a shopper sees before the click. By the numbers: functional […]

Learn how to recognize the challenges of content marketing and how to resolve them to improve your customer engagement and generate leads.

Find out how the power of a social media influencer might just be enough to grow your brand and your business.