1166 artigos publicados
Marketing
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Marketing
Instagram Threads: Here are our first impressions related to the new Twitter competitor
TL;DR Meta’s Threads launched as a Twitter competitor with familiar features but deeper Instagram integration, reaching 100 million users in its first week. Why it matters: Threads offers users an alternative during Twitter’s feature limitations and policy changes under Elon Musk’s ownership. How it works: Users create profiles from Instagram credentials and can automatically import […]
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Marketing
7 Types of Blog Posts You Want in Every Content Strategy
When it comes to crafting and sharing your valuable content, freshness, and engagement are key. Discover how you can invigorate your blog with essential types of blog posts that will captivate your audience like never before.
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Marketing
5 Ways to Use Content Pillars for Your Social Media Strategy
TL;DR Content pillars are the handful of core social themes that keep a brand consistent enough to earn follow trust. The article defines pillars via Shane Barker, then offers ways to generate them from FAQs, blog categories, repurposed posts, AI keyword prompts,. Why it matters: Random posts train audiences to unfollow when value feels unpredictable. […]
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Marketing
5 Hilarious Marketing Campaigns and What You Can Learn from Them
Comedy plays a pivotal role in the most successful marketing campaigns throughout history. Here are some hilarious campaigns that are sure to make you laugh and ignite your creativity.
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Marketing
Crafting Irresistible Black Friday Ad Copy: Unleashing the Power of Persuasion
Black Friday is widely recognized as one of the most lucrative periods of the year for businesses across various industries. In the midst of fierce competition, it’s crucial for your brand to rise above the noise and captivate consumers’ attention. This is precisely where a carefully tailored ad copy for Black Friday marketing becomes indispensable.
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Marketing
10 Engaging Content Ideas for Financial Services
Digital marketing can spell the difference between success and lackluster performance. Discover what types of content your clients need and want to improve your marketing ROI and boost profits.
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Marketing
Asking for Client Testimonials: 11 Inspiring Testimonial Examples
Glowing client testimonials can be exactly the motivation a new visitor needs to confidently finalize a purchase with an unfamiliar business. Check out these winning testimonial examples that get it right.
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Marketing
Healthcare Marketing in 2024: The Guide to Ethical Advertising
TL;DR Healthcare marketing must stay ethical while still helping patients find care. The guide uses a 5 Ps framing, five brand strategies, and a 2017 BMC note that 41% of healthcare consumers turn to social media for providers. Why it matters: Regulated claims and trust constraints make generic growth hacks risky. How it works: Align […]
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Marketing
Marketers Plan to Increase Investments into SEO This Year, Report Finds
TL;DR Eighty-eight percent of SEO practitioners will maintain or raise spend this year as organic search keeps delivering while paid budgets stall. Why it matters: SEO traffic outlasts paid campaigns, vital when marketing budgets stay flat. By the numbers: 88% of current SEO practitioners plan to increase or maintain investment, while SEO ranks 4th for […]
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Marketing
This Barbie is a Marketing Genius: Unveiling the New Movie’s Phenomenon
TL;DR The 2023 Barbie movie campaign used licensed partnerships to extend a theatrical launch across consumer categories. Treat it as a dated case study: define audience fit, partner role, approvals, distribution, and measurement instead of assuming scale caused sales. Why it matters: Partnership reach can place one campaign in several audience routines. How it works: […]