AI & Tech

These days, it’s nearly impossible to have a conversation about content creation or marketing without ChatGPT being mentioned a time or two. While ChatGPT is useful, knowing how to use it properly and ethically is important. Here’s a closer look at what you need to know.

TL;DR AI publishes in 16 minutes versus 69 minutes human average (Patel study, 744 articles), yet human content drove stronger traffic over five months. HubSpot: 68% of leaders use AI, only 5% for whole pieces. Why it matters: Google’s March 2025 Core Update penalizes low-quality and spam content, including unedited AI output. By the numbers: […]

TL;DR AI has become a daily reality for marketers, with 81% believing it can enhance their roles and users saving 2.5 hours per day on tasks. Why it matters: Marketers spend four hours daily on manual tasks, making AI efficiency gains crucial for productivity and strategic focus. By the numbers: Only 6% trust AI to […]

Humans and machines can contribute to each other in different ways to produce great content. But how can we do it in the most effective way possible? There are some questions you need to consider: What’s the healthy and effective balance between AI and human content creation? What should we be aware of to make […]

If you’re involved in Content Marketing and SEO, you’ve heard about the Google March Core Update 2025, which focuses on removing spam and low-quality content from search engines. This newest update is considered one of Google’s most significant updates in recent times. Sites with content deemed of poor quality were simply removed from the search […]

Dive into the transformative world of Generative Engine Optimization (GEO) and understand its impact on traditional SEO. Learn how AI advancements in search engines like Google’s Gemini and Microsoft’s Bing Chat are reshaping content strategies. Discover practical GEO strategies to enhance your content’s visibility and stay competitive in an AI-dominated search landscape.