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AI & Tech

AI Detection Tools for Content Marketers

MM
Matt Montenegro Founder & CEO
07/05/2023 6 min
TL;DR

AI detection tools help content marketers verify that freelance writers deliver authentic human copy by machine-generated text that lacks originality and depth.

  • Why it matters: AI-generated content floods the market but lacks the originality that sets marketing apart.
  • How it works: Tools scan predictability, sentence complexity, and repetitive phrasing to flag machine text.
  • The big picture: Originality AI, GPTZero, and Copyleaks lead the market for publisher-grade detection.
  • Reality check: Detectors and generators evolve in parallel, so accuracy shifts as models improve.

In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. For example, artificial intelligence can help streamline tedious or repetitive tasks and make freelance marketplaces more efficient.

However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the audience or create the type of truly original content that search engines love.

But AI-generated content is also getting harder and harder to detect. As a content marketer, you need to know that you’re investing in 100 percent human-generated material, and the right AI detection tool could help you accomplish this.

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What Is AI-Generated Text and Imagery?

Popular AI programs like ChatGPT, Bard, and Bing Chat use deep learning algorithms and AI language models to create various texts that seem remarkably human. They can even generate content that sounds like Shakespeare or Bukowski wrote it.

However, since these programs operate by leveraging existing datasets, they can really only imitate human-written text. The resulting material may not contain any obvious errors, but it will also be shallow, devoid of any true originality, and potentially inaccurate.

AI-based image generators—like Bing Image Generator, Stable Diffusion, and Midjourney—also exist. Like AI text programs, these systems leverage machine-learning technology and vast datasets to create a wide range of graphics.

This image was generated by Canva AI image generator

Why Marketers Should Be Concerned About AI-Generated Content

To be fair,a0AI technology and content marketinga0can work well together. For example, AI tech is terrific for finding errors in code, aiding in research, or brainstorming ideas.

What it can’t deliver is originality, which is the X-factor that truly sets a particular piece of marketing content apart.

However, the universal accessibility of AI content-writing tools means AI-generated content is everywhere and anyone can produce it.

And whilea0Google’s take on AI contenta0doesn’t necessarily condemn it, the lack of originality will always keep AI-based text from being genuinely equivalent to human-written material.

As a marketer, you need a reliable way to know if the content you receive from freelance writers or guest bloggers was truly created by humans. An AI detection tool can help you evaluate this material accurately.

How Does an AI Detection Tool Work?

So how exactly do AI detection tools go about telling the difference between a human-written piece and AI-generated writing that just sounds like it was created by a person? They use natural language processing technology to analyze the content for specific patterns.

To be more specific, an AI detection tool looks at each word in a document and rates the predictability of the word that follows it.

If it finds numerous predictable words, the tool becomes more likely to decide that an AI program wrote the text. Human beings, on the other hand, are much more creative. The things they write frequently deviate from highly predictable patterns as a result.

Some other markers that tend to reveal AI content include:

  • Text that sounds shallow or basic
  • Repetitious word usage or phrasing
  • Short sentences that lack complexity and creativity
  • Inconsistent or out-of-date information

Some AI detection tools can also analyze visuals like images and videos. They generally look for pixel patterns and inconsistencies that give AI imagery away.

Although AI detectors differ in some ways, most have features like the following:

  • Advanced algorithms to ensure accuracy
  • Real-time detection interfaces for identifying different types of AI texts
  • Personalized dashboards that help marketers analyze results
  • Integration support for various systems, platforms, and tools

Some content production options even come with built-in AI detection. These features ensure that you only purchase 100 percent human-written content.

Top AI Detection Tools

Anyone who needs to tell whether or not content is AI-generated may use an AI detection tool to get to the bottom of things. College professors, teachers, editors, and content marketers can make use of this software. Here’s a closer look at some of the top options out there today.

It’s worth realizing that these detection tools are also in an arms race with the technology they’re designed to flag. As AI models get more advanced—2025’s version looks dramatically more nuanced than what we had just a couple of years ago—detection tools have to constantly improve, retrain, and update their benchmarks. It’s a bit like antivirus software always chasing the latest threat, except in this case, the threat is an uncanny paragraph about cloud storage or skincare tips that just… doesn’t feel quite right.

Sometimes, what gives AI writing away isn’t even technical—it’s a sort of hollow aftertaste, an unexpected uniformity, or a joke that falls a bit flat. Human writers, for better or worse, bring quirks: a tangent here, an oddly specific anecdote there, an opinion that sticks out. These little riffs don’t show up in most AI scripts (at least not yet). It sounds almost cliché, but for now, the best detection tool might still be your gut—at least until algorithms start developing mid-sentence existential crises.

Originality AI

Marketed as one of the most efficient tools of its kind, Originality AI can detect material sourced from all of the most popular AI content generators, including ChatGPT and Google Bard.

This tool is known for catering specifically to online publishers, so it’s a great fit for professionals who need to ensure that freelance content is original and human-made.

  • Pricing:a0Operates on a credit-based system with each credit costing $0.01 and is good for analyzing up to 100 words
  • Integration:a0Has a Chrome plug-in, so it’s easy to add this tool to your ongoing workflow

GPTZero

GPTZero lets users choose between uploading documents or pasting in snippets of text for analysis. It mainly focuses on detecting AI material from the popular GPT programs (up to GPT-4).

  • Pricing: GPTZero is currently a free detection tool
  • Integration: API is compatible with pretty much any application you might want

Copyleaks

Using Copyleaks is very straightforward; you simply paste a text into the provided box and hit “check.” Copyleaks is adept at identifying AI content from a multitude of popular tools, including ChatGPT, Jasper AI, and many others.

  • Pricing: Like GPTZero, Copyleaks is free
  • Integration: Has a Chrome extension for ease of use and an API for enterprise users

The best option for you varies depending on what you’re looking to accomplish. Originality AI is the most comprehensive and accurate. But if you’d rather start with a free solution, Copyleaks and GPTZero are both great alternatives.

Screenshot of Copyleaks AI content detector

Final Thoughts

In today’s changing digital landscape, you can’t afford to be without a good AI detection tool.

Frequently Asked Questions

Which AI detection tools work best for marketing teams managing freelance content?

Originality AI offers the most comprehensive detection for online publishers, analyzing content from ChatGPT, Google Bard, and other popular generators at $0.01 per 100 words. GPTZero provides free detection focused on GPT models up to GPT-4, while Copyleaks delivers free multi-platform detection with Chrome extension support. Choose based on your budget and detection scope needs. Trial GPTZero on three recent freelance submissions before committing to a paid scanner.

How accurate are current AI detection tools for identifying marketing copy?

Accuracy varies as AI writing models become more sophisticated, creating an ongoing arms race between generators and detectors. The best approach combines algorithmic scoring with human review, looking for shallow content, inconsistent facts, or the hollow tone AI writing often carries. Advanced models can mimic human quirks, so no single score should trigger rejection on its own. Build a reference set of known human and AI samples to calibrate thresholds for your content categories.

Can AI detectors help maintain brand voice consistency across marketing materials?

AI detection tools primarily identify machine-generated content but don't directly measure brand voice alignment. However, they help ensure your content comes from human writers who can understand and replicate your brand personality, tone, and messaging nuances that AI typically misses. Use detection tools as a first filter, then apply brand voice guidelines and editorial review processes to maintain consistency. Pair each detection pass with a style-guide checklist before publishing client-facing copy.

What should marketers do when AI detection tools flag legitimate human content?

False positives happen when human writing follows predictable patterns or uses simple sentence structures that mimic AI output. Review flagged content manually for creativity, specific anecdotes, personal opinions, and complex reasoning that AI typically lacks. Consider the writer's track record, request writing samples, or ask for revision explanations to verify authenticity. Share flagged examples with writers so they can adjust phrasing on future assignments.

MM Matt Montenegro

Matt Montenegro

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