Marketing

Integrated Digital Marketing: what is and why you need this strategy

In this article we cover a lot of subjects related to the strategic content marketing concept. Read it to learn more about this topic.

In this article we show you what are the skills needed to be a good sales enablement manager and what is the importance of this role to the company.

Discover the importance of data visualization and explore the latest trends in the field. This article highlights key examples and techniques to create effective visualizations, helping brands convey complex information in an easy-to-understand manner.

Marketing automation tools are a trend among professionals who are constantly looking to find better ways to perform everyday tasks and increase ROI. After all, when it comes to Digital Marketing, tools are evolving at a fast pace and need to be leveraged to reach the ideal performance. Automation can save time and money for your […]

If you have been thinking about a professional transition or even if you are searching for your first job, you should consider one of the many Digital Marketing jobs.  The construction of a career in marketing is gratifying and may be very profitable if you dedicate yourself. Rapidly increasingly, Digital Marketing is already part of people’s lives, and it’s changing […]

In this article we talk about enterprise content strategy and how to do it right!

To have an interactive calculator for your website is to have more engagement and more types of content. Check out 6 successful stories of calculators on websites!

An interactive calculator is a tool used on some websites to promote interaction between the company and its customers. When you enter the information requested in the calculator, the tool will provide a unique result, which can assist the user in making a decision. Using an interactive calculator on your website provides many benefits, such […]

TL;DR An interactive ebook needs a defined format, reader compatibility, usable controls, and accessibility testing. EPUB 3.3 is a standardized digital-publication format; it is not a label for every PDF or web experience. Why it matters: Interactivity alone does not make a publication usable or accessible. How it works: Format and reader support determine which […]