1166 artigos publicados
Marketing
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Marketing
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate industry. Here’s a closer look at how real estate content marketing can help you take your business strategy to the next level.
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Marketing
What is Film Marketing? 3 Examples to Get You Inspired
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
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Marketing
10 Innovative Content Ideas to Spice Up Your Strategy
When it comes to marketing, content is king. It’s easy to understand this mantra when branded content is literally around every virtual corner online. However, when you break down content marketing by the numbers, the results are pretty substantial. On average, a company that invests in content marketing can see a 67 percent increase in […]
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Marketing
5 Best Personal Finance Blogs for Content Inspiration
Personal finance blogs are one of the top three trending niches for online marketing. Before you start running your own blog, you should know what else is out there to get inspired. Here are five blogs to help you start your journey.
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Marketing
Marketing for Construction Companies: 5 Strategies to Get New Clients
Marketing your construction company doesn’t have to be an overwhelming hassle. With these five marketing strategies, it’ll become easier than ever to promote your business and boost your bottom line.
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Marketing
What Are Subject Matter Experts? Boost Results with Specialist Professionals
One of the best ways to connect with your audience is via content marketing. However, while generating content itself is great, what matters most is that it’s informative and valuable for your customers. One of the best ways to do that is by tapping into a unique and practical resource—subject-matter experts (SMEs). While not all […]
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Marketing
How to create interactive content even if you don’t know what HTML is
Before I started this job, I had never had any contact with digital marketing—or so I thought. At the time, I didn’t fully grasp the extent of digital marketing and the amount of work it involves. Just to give you an idea, I used to believe that every marketing team had a developer on board. […]
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Marketing
The Advantages of Freelance Content Writing
Freelance content writing can be a great way to work remotely while earning a good income. If you have strong spelling and grammar skills, along with creativity, adaptability, and a keen eye for detail, this profession might be an ideal fit for you.
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Marketing
Vanity Metrics: What Are They and How to Address Them
KPIs are everything when it comes to measuring business growth and campaign performance, but not all metrics live up to the hype. Here’s what you need to know about vanity metrics and how to address them.
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Marketing
B2B vs. B2C Copywriting: All You Need to Know
TL;DR B2B copy targets buying committees with proof and longer cycles; B2C copy speaks to one person with emotion and urgency. Industry research on B2B copywriting holds that only about 5% of business buyers are in-market in a given quarter. Why it matters: wrong tone wastes budget when a consumer hook meets a six-person approval […]