Marketing

Content Marketing services refer to different pieces of content you can offer a business to boost their results. We’re talking about blog posts, ebooks, infographics and other formats that respond well to a buyer persona’s needs.

Keyword ranking refers to the positions your website pages occupy on search engine results pages (of Google, for example) after a user looks for something up.

Hidden text is the type of text in your website that is invisible or unreadable. It can be used to manipulate Google’s search rankings or as a helpful tool to boost your SEO strategy.

Tools alone can’t replace a solid business strategy, but they can certainly improve the way you conduct different processes. And the content marketing tools we’ve listed here are among the best in the market.

Getting your target audience involved can improve results and help your brand cut through the noise. With the interactive marketing examples we’ve gathered in this post, you will be inspired to create your own experiences.

Creating parameters that define when your ads are shown is a key component of ad spend management. In addition, it ensures your content is presented to the right audience at the right time.

Planning your keyword strategy is an important part of optimizing your website. Plus, it makes content creation a much easier task.

TL;DR Content metrics describe activity; KPIs mark the few measures that prove content is moving business goals. Watch traffic and engagement signals, then tighten to KPIs such as session-to-contact rate and, after purchase, CAC or ROI. Why it matters: Teams drown in dashboards when every metric is treated like a KPI. How it works: KPIs […]

Content marketing specialists are responsible for the content produced for digital marketing campaigns. They do that by making sure that the goals of the campaign are being followed. If you’re looking for a new career, becoming a content marketing specialist is definitely an exciting opportunity.

Rich snippets are Google search results with additional information. This extra data — which can include ratings, product prices and release dates — makes your content stand out and boosts organic traffic.