Marketing

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of consumers said they show loyalty to the ecommerce sector. […]

TL;DR Hiring a content writer works best when the team tests craft and collaboration together. The useful mix includes research, editing, audience awareness, reliable communication, and the ability to turn a clear brief into work that can be checked. Why it matters: A strong portfolio can show judgment, yet the working process determines whether useful […]

Attention all SEO professionals: John Mueller struck again. This time, our favorite Google Search Advocate brought words of wisdom regarding the presence of emojis in webpage titles, meta descriptions, and the content itself.  He said that if you want to use them, go ahead. Emojis will neither harm nor help your SEO strategies. Mueller revealed […]

Tracking the performance of your company is a key step in growth and making wise decisions. Competitive benchmarking is a practice that is used to compare a company’s metrics with the competition to determine areas of improvement.

Event branding gives businesses the chance to create truly unique events that stick with audiences and promote experiences that go beyond the brand.

Many digital marketers are unsure if SMS marketing brings them value, but it could end up being one of the most valuable marketing channels you have.

If you believe that artificial intelligence is still merely a technology of the utopian future, we’re sorry to burst your bubble — it’s very much here, and there are hard-rock facts backing this point: The New York Times reports that Carnegie Mellon University plans to create a research center that focuses on the ethics of […]

As a business, you can fight information overload and help your customers by reexamining and refining your own digital marketing strategy.

With so many options available, it can be difficult to know where you should start in terms of marketing your brand. However, true success lies in the integration of your marketing strategies across all the platforms.

Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is being sued by attorneys general in different US states for using “deceptive and unfair practices” to obtain user location data. Basically, the lawsuit accuses the world’s biggest search engine of using “dark […]