Marketing

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of consumers said they show loyalty to the ecommerce sector. […]

TL;DR Hiring a content writer works best when the team tests craft and collaboration together. The useful mix includes research, editing, audience awareness, reliable communication, and the ability to turn a clear brief into work that can be checked. Why it matters: A strong portfolio can show judgment, yet the working process determines whether useful […]

TL;DR Emojis in titles and meta do not help or hurt rankings, per John Mueller’s Google Search Central office-hours guidance. Google may skip them in results and can rewrite title links automatically. Why it matters: teams still burn hours decorating titles that never improve SEO scores. By the numbers: Mueller’s bar is simple: allowed, no […]

Tracking the performance of your company is a key step in growth and making wise decisions. Competitive benchmarking is a practice that is used to compare a company’s metrics with the competition to determine areas of improvement.

Event branding gives businesses the chance to create truly unique events that stick with audiences and promote experiences that go beyond the brand.

Many digital marketers are unsure if SMS marketing brings them value, but it could end up being one of the most valuable marketing channels you have.

If you believe that artificial intelligence is still merely a technology of the utopian future, we’re sorry to burst your bubble — it’s very much here, and there are hard-rock facts backing this point: The New York Times reports that Carnegie Mellon University plans to create a research center that focuses on the ethics of […]

As a business, you can fight information overload and help your customers by reexamining and refining your own digital marketing strategy.

With so many options available, it can be difficult to know where you should start in terms of marketing your brand. However, true success lies in the integration of your marketing strategies across all the platforms.

TL;DR Location-marketing fights keep returning to the same issue: users cannot tell what is collected or how it is used. Google’s Topics API is the article’s privacy-sandbox sequel after FLoC, built for interest ads without third-party cookie cross-site tracking. Why it matters: Dark-pattern location collection destroys trust even when ads still perform. What’s next: Topics […]