1166 artigos publicados
Marketing
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Marketing
Everyone Wants To Be TikTok, But What Can We Expect From TikTok In The Future?
Since its 2016 launch, TikTok has truly taken the world by storm and become the new social media gold standard to beat, thanks to its game-changing algorithm. Here’s a look at what’s next.
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Marketing
Organic vs. Paid Marketing: Where to Invest?
Compare organic and paid marketing by goals, time horizon, targeting, attribution, marginal cost, control, and experiment design.
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Marketing
Is Gmail’s Anti-Fraud Checkmark Trustworthy? Let’s Analyze It
Google launched a blue checkmark to identify verified accounts on the platform. In times of “paid verifications”, will people trust this new feature?
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Marketing
Writing Metadata: Examples and Best Practices
Enhance your website’s SEO with effective metadata. Learn about types, best practices, and examples to improve search engine visibility and attract your target audience. Don’t miss out on the benefits of well-crafted metadata!
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Marketing
The Storytelling Pyramid in Marketing: How Freytag Can Help You
Learn how Freytag’s five-part dramatic structure can organize a marketing story, where the model has limits, and how to test audience response without assuming sales impact.
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Marketing
How to Build an Authoritative Website
Authoritative websites matter because they attract organic traffic and establish trust. To make your website authoritative, focus on providing well-written content, choosing meaningful topics, practicing good SEO, using multimedia, ensuring responsiveness, building brand recognition, utilizing authoritative resources, and tracking website authority.
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Marketing
How to Write a Blurb That Converts
You only have a few moments to capture someone’s attention and convince them that your product is what they’ve been looking for, and the right blurb can help. Here’s how to write a blurb that really delivers.
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Marketing
8 Fact-Checking Tools To Help Stop Fake News From Spreading
You might remember how during the pandemic of 2020, there was this whole thing about 5G causing Covid-19. But fake news has been a problem way before that. So, the media and governments have been trying all sorts of things to stop fake news from spreading. And there are plenty of tools out there to […]
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Marketing
Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]
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Marketing
What Is Auto-GPT and What Should Digital Marketers Know About It?
Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what is Auto-GPT, and what should digital marketers know about it moving forward?