AI & Tech

It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everything. Searching for information, checking code for errors, and creating original art is just the beginning. Now, AI is about to change how you use your favorite Microsoft 365 products, as well. On March 16, 2023, Microsoft announced […]

Recently, the discussion around the future of SEO has been incomplete without addressing the rise of AI, specifically ChatGPT. But what does this AI ChatGPT buzz truly entail and how will it impact Google’s SEO moving forward? As a marketer, it’s important to understand the potential of this technology and its practical applications.

TL;DR LinkedIn’s Collaborative Articles feature uses AI to generate discussion prompts, then invites experts to contribute insights based on their professional experience. Why it matters: LinkedIn is transforming how professionals share knowledge by combining AI-generated topics with human expertise to create more engaging discussions. How it works: AI drafts prompts under editorial review; LinkedIn’s Skills […]

While Big Data has been around for a while, leveraging AI technology to enhance your ability to analyze and gain insights from it can have a significant positive impact on your business.

Recently, Google announced new features that promise to improve the results of search campaigns through artificial intelligence.

TL;DR Microsoft’s Bing AI Search combines traditional search results with ChatGPT-powered conversational responses, creating an interactive search experience that can generate complete answers and engage in follow-up conversations. Why it matters: Bing AI transforms search from simple link discovery to interactive problem-solving conversations. How it works: The Prometheus model connects Bing’s search data with OpenAI’s […]

Knowing the different types of chatbots that are available for your business will help you find the best solutions to meet your marketing and customer service goals.

TL;DR Google’s Bard AI chatbot represents a pivotal moment in search technology, promising to transform how users interact with information and fundamentally reshape SEO strategies. Why it matters: Bard could shift search from keyword-based queries to conversational interactions, forcing marketers to rethink content optimization strategies. Reality check: Bard’s debut ad gave wrong James Webb facts, […]

Artifact was an AI-driven news discovery app that shut down as a standalone product before Yahoo acquired its technology in 2024.

AI is everywhere these days, dramatically changing the world of content marketing, and it’s here to stay. Here’s what you need to know about the role of AI in SEO and how it might help you with your ongoing strategies.