Why it matters
Most AI coding agents have no marketing domain knowledge by default. Marketing Skills fixes that by injecting battle-tested frameworks directly into the agent's context, so it applies the right playbook without you explaining CRO or cold email best practices from scratch every session.
The big picture
Marketing Skills is a GitHub repository of 45+ markdown files, each teaching an AI agent a specific marketing discipline. The skills are organized into seven clusters: SEO and content, CRO, copy and content creation, paid and measurement, growth and retention, sales and GTM, and strategy. Per the README, product-marketing is the mandatory foundation, every other skill reads it first to understand your product, audience, and positioning before doing anything else.
How it works
Each skill file is a structured markdown document that the agent loads into context when a relevant task is detected. Skills cross-reference each other: copywriting pulls from cro and ab-testing; revops chains to sales-enablement and cold-email; seo-audit connects to schema and ai-seo. This dependency graph means the agent gets compound, not siloed, expertise.
Installation is one command. You can pull the full library or cherry-pick specific skills:
npx skills add coreyhaines31/marketingskills
npx skills add coreyhaines31/marketingskills --skill cro copywriting
Zoom in
The skill roster covers a broad surface: ab-testing, ads, ai-seo, analytics, aso, churn-prevention, cold-email, competitor-profiling, directory-submissions, lead-magnets, paywalls, pricing, programmatic-seo, public-relations, referrals, revops, schema, sms, video, and more. Few other open skill sets span from schema markup to SMS drip campaigns in one repo.
Yes, but
The skills are only as useful as the agent that loads them. An agent that ignores or poorly applies markdown context will get limited mileage. The repo also requires that your agent runtime supports the Agent Skills spec, per the README.
The bottom line
Marketing Skills is the fastest way to give any compatible AI coding agent a working knowledge of modern growth and marketing practice. Technical marketers and founders who already live in Claude Code or Cursor gain the most: instead of prompting marketing theory each time, they get an agent that already knows the playbook.